Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Facebook is ordered to pay £3,000 damages to a loyalist flags protester for publishing comments about his children's religion. Continue reading at BBC News
[ BBC News | 2016-12-21 00:00:00 UTC ]
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Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
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While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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A list of "Academic Books that Shaped Modern Britain", events organised by Blackwell's, Springer Nature, Cambridge University Press and many others, and the unveiling of the Academic Bookshop of the Year award will mark Academic Book Week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
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Crime writer Peter James has revealed he will publish two new books next year - a "who-dunnit" Roy Grace novel and a new stand-alone novel, asking what would happen if someone had absolute proof God exists. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Writers Marina Benjamin and Joanna Walsh, author/illustrator Oliver Kugler and poet Jack Underwood are on the shortlist for a new prize for creative non-fiction writing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading at Engadget
[ Engadget | 2016-12-08 00:00:00 UTC ]
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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A total of 67 libraries have closed in Great Britain this year, while library funding has been slashed by £25m, figures from the Chartered Institute of Public Finance and Accountancy have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
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As the "fake news" controversy unfolds, regional publishers need to rise above the noise. The post The Latest in the Facebook “Friend or Foe” Debate appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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