Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-02-26 00:00:00 UTC ]
Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with:
#game brands
#chronicle books
Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
#game brands
Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#digital media
A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this |
HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#harpercollins
Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
More news stories like this | News stories tagged with:
#online dating
Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas nelson
#publishing program
#bestselling author
#books imprint
Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#jason bartholomew
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cold war
#late 1950s
#dark side
#science fiction
Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#biggest brands
#digital media
Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
More news stories like this | News stories tagged with:
#souvenir press
#independent publisher
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with:
#digital media
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with:
#digital media
Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with:
#open marketplace
#news publisher
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with:
#company released
#running ads
#digital content
Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
More news stories like this |
Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
More news stories like this | News stories tagged with:
#bonnier
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | News stories tagged with:
#nondisclosure agreements
#recent weeks
#clashed repeatedly
#hong kong