New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers relying on the social network for their audience.A new system being trialled in six countries including Slovakia, Serbia and Sri Lanka sees almost all non-promoted posts shifted over to a secondary feed, leaving the main feed focused entirely on original content from friends, and adverts. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-10-23 00:00:00 UTC ]
News tagged with:
#organic reach
#major change
#original content
Oculus VR has accused game publisher ZeniMax Media of attempting to cash in on Facebook’s pending acquisition of the wearable virtual reality technology company.In a court filing challenging ZeniMax’s ownership claims in its virtual reality technology, Oculus also cited mail from a former... Continue reading at PC World
[ PC World | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pending acquisition
#district court
#northern district
#dallas division
#non-disclosure agreement
#crude prototype
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jimmy fallon
#early adopter
#content marketing
#hard news
At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this |
After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jimmy fallon
#native advertising
Tom Cox has been appointed v-p, adult mass merchandise and distributor sales at Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tom cox
#appointed v-
An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
Patrick Janson-Smith has joined London-based digital publisher Apostrophe Books as editor-at-large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick janson-smith
Pat Strachan is no longer at Little, Brown and Company, where she had been a senior editor since 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
A Texas court has cleared the way for Hastings to move ahead with its merger with companies controlled by Joel Weinshanker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move forward
#move ahead
#joel weinshanker
Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heather fain
#marketing strategy
Amy Stolls has been appointed director of literature for the National Endowment for the Arts . Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#appointed director
#national endowment
German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#news articles
#collecting society
#vg media
#search engines
#advertising revenue
#aggregators generate
#republishing parts
British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#intelligence services
#director general
#published ahead
Carolyn Foley has joined the Penguin Random House in-house Legal group as v-p, associate general counsel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
More news stories like this |
The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this |
Lisa Barnes, formerly Ballantine Bantam Dell assistant director of publicity, has joined the Random House Speakers Bureau as assistant agent director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this |
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing partners
Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy policies
#community standards
The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post hearst
#digital news
#social traffic
At Wm. B. Eerdmans Publishing Company, Bob Hetico has been named the new director of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this |