Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
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Hodder & Stoughton is launching a new personal development list in early 2014, and has... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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HarperCollins has signed a world English language six-book deal with thriller writer Wilbur Smith... Continue reading at The Bookseller
[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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Headline's UK and international sales director Aslan Byrne is moving to Random House as sales... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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#random house
Bilingual Books has entered into a distribution agreement with Publishers Group West for PGW to handle the U.S. sales, marketing and distribution of BBKS’ approximately 40 language-learning titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-16 00:00:00 UTC ]
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E-readers are devices for reading electronic books, or ebooks. Here's a rundown of their basic features: Continue reading at Stuff
[ Stuff | 2012-11-16 00:00:00 UTC ]
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Piatkus senior commissioning editor Donna Condon is moving to Harlequin UK as its new editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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#harlequin uk
Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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#online brand
#digital products
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Bertrams' move into online retail with Wordery is necessary, the wholesaler said, although... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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#online retail
Little, Brown has signed two books by bestselling historical novelist Suzannah Dunn, who was... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Walker Books sales and trade marketing director Jane Harris is to join Quercus as executive... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Quarto shareholders are to vote on 7th November on the potential removal of chairman and c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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It’s been 10 years since David Borgenicht founded Quirk Books, and three years since the Philadelphia publisher released its massive hit, Pride and Prejudice and Zombies, a title that has not only sold more than 1.5 million copies (combined print and digital) but launched the mashup book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Waterstones is to delay its head office move from Brentford to its flagship London Piccadilly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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The Department of Justice has filed a motion with Judge Denise Cote asking her to approve the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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The embattled St. Mark's Bookshop has a new defender. Lucky Ant, a year-old, hyper-local crowd-funding platform, is helping the 35-year-old East Village literary landmark raise the money it needs to move to a cheaper location. The online campaign, at Luckyant.com, launched Wednesday at midnight,... Continue reading at Crains New York
[ Crains New York | 2012-07-26 00:00:00 UTC ]
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#funds raised
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Blackwell is to operate a bookshop at the University of Northumbria, following the departure of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget
[ Engadget | 2012-06-14 00:00:00 UTC ]
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