Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
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Sean McManus has been named as the managing director at QuartzLive. McManus was previously director of programmes at The Economist. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
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Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week
[ Media Week | 2013-05-31 00:00:00 UTC ]
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The Star Trek publishing program, anchored by Pocket Books for fiction and other formats and IDW for comic books, has exploded in the last few years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-25 00:00:00 UTC ]
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Marysue Rucci said the moment that changed her career came in 1996. At the time she worked for Lisa Drew Books, a now-defunct imprint of Scribner, as an assistant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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Macmillan Children’s Books has acquired a new children’s title by Man Booker Prize-... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Mari Evans is to join Headline as publishing director, fiction, with a brief to lead its... Continue reading at The Bookseller
[ The Bookseller | 2013-04-22 00:00:00 UTC ]
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Biographer Michael Holroyd has described the government's compromise over the future of the... Continue reading at The Bookseller
[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Dorling Kindersley is taking a new direction, publishing a list of narrative non-fiction books... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
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Simon & Schuster has announced the appointment of Mark Ollard as finance director, beginning... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Guardian Books Online editor Sarah Crown has left her role and will shortly start as editor for... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Waterstones’ publisher liaison manager Sarah Clarke will leave the chain to join Pan... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Amazon has patented a technology that allows customers to sell their previously read ebooks, audiobooks, music and movies in the same way that they can now sell print books, DVDs, and CDs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-12 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Captain Hook becomes a Nazi and Peter Pan is a freedom fighter in the series 'Peter Panzerfaust.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-10 00:00:00 UTC ]
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Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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