Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile publishers have been able to tap demand from Facebook Audience Network until now so long as they didn't use header bidding technology, a system that allows them to take bids from multiple buyer pools all at once. But if they wanted to capitalize on header bidding, they had to forgo any demand in FAN. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Bloomsbury is launching a series of ornithology titles as enhanced ebooks which will include... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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Barnes & Noble founder Leonard Riggio has said he plans to buy the retail assets of the chain... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Education secretary Michael Gove's announcement of changes to the A-Level exam system has... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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With the appointment of new executive director Andrea Vuleta in January, the Southern California Independent Booksellers Association is looking forward to the implementation of changes that will strengthen and rejuvenate the regional association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
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German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
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The Audit Bureau of Circulations in the US has become the first member of IFABC to change its name in an attempt to better reflect the changes sweeping across the publishing business in the digital age, opting for the Alliance for Audited Media. Continue reading at Media Week
[ Media Week | 2012-11-15 00:00:00 UTC ]
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Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company
[ Fast Company | 2012-11-14 00:00:00 UTC ]
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Waldek Węgrzyn’s innovative take on the electronic book turns the book itself into a new digital interface, without eliminating the joys of ink on paper. Continue reading at Fast Company
[ Fast Company | 2012-11-08 00:00:00 UTC ]
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AA Publishing has moved quickly to correct the digital version of its book Landscape Photographer... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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