Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the social network is starting to de-emphasize news in favor of posts from friends and family. Facebook, in a blog post today, said it plans to make a number of changes to its news feed algorithm to help users see more posts relevant to their personal lives. "Facebook was built on the idea of connecting people with their friends and family," wrote Adam Mosseri, Facebook's vp of product management. "That is still the driving principle of news feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to—starting with the people you are friends with on Facebook. That's why if it's from your friends, it's in your feed, period—you just have to scroll down." According to Mosseri, the company's research suggests that users want their news feeds to inform and entertain. And while what's informative or entertaining to one person might not be to another, he said the engineering team is working to provide more personalized recommendations that will appear higher up. According to an April report from Parse.ly, an analytics company for digital publishing, 41.4 percent of all referral traffic to publishers' websites comes from Facebook. That's... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-29 00:00:00 UTC ]

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As Downtown Shuts Down, City Magazines Confront a Crisis

As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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Electric Literature Is Seeking Spring/Summer Interns for 2020

Electric Literature internships introduce undergraduate and graduate students, emerging writers, and aspiring publishing professionals to digital publishing and the New York literary scene. Because we are a small, not-for-profit publisher, we provide unique opportunities for professional... Continue reading at Electric Literature

[ Electric Literature | 2020-03-09 11:00:00 UTC ]
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How Content Consumption & Creation Is Changing (and How to Keep Up)

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Fighting words: Journalism is under attack in Europe

The United States is not the only country where journalists work in a toxic political environment, in which the leader of the nation routinely attacks and demonizes them. A recently published report from the Reuters Institute for the Study of Journalism at Oxford University in the UK describes... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-02-06 12:44:44 UTC ]
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Publishers: Don’t Cut Corners on CCPA Compliance

The California Consumer Privacy Act is officially in effect, but many publishers and vendors still aren’t taking preparations seriously, as the Attorney General's office won’t begin enforcement for another six months. Some will take a last-minute, band-aid approach, doing the bare minimum to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-21 16:05:21 UTC ]
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Piers Jones obituary

My son Piers Jones, who has died aged 47 from cancer, worked as a digital publishing expert at the Guardian for eight years before becoming the first chief digital officer at the Natural History Museum in London.In various roles at the Guardian from 2008 onwards he helped to make it possible for... Continue reading at The Guardian

[ The Guardian | 2020-01-03 12:22:41 UTC ]
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The 2019 FUSE Media Summit Technology Award Winners

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-04 15:28:23 UTC ]
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The Literary Platform relaunches with £45k cash injection from ACE

Digital publishing consultancy The Literary Platform has won £44,800 from Arts Council England to relaunch and support its new digital magazine, The Lit, as well as a series of writing and publishing initiatives targeted at underrepresented writers. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 05:36:40 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
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Why Trump’s shamelessness hasn’t ended his presidency

Who needs secret government sources when you have Donald Trump? Yesterday, a reporter on the White House driveway asked Trump what he hoped Volodymyr Zelensky, the president of Ukraine, would do after Trump asked him to investigate the Bidens. “I would think that if they were honest about it,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-10-04 11:58:13 UTC ]
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Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
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Webtoon Builds An Audience for Webcomics

The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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Introducing the 2019 Folio: 100 and Rising Stars Honorees

Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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Central Florida software firm inks partnership with Amazon

Orlando software and digital publishing firm firm BlueToad Inc. has partnered with Amazon Inc. to launch a new voice technology service. Terms of the deal were not disclosed. Amazon Polly, a service that turns text into speech, will adopt a Neural Text-to-Speech Newscaster Voice program that... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-08-05 16:04:37 UTC ]
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What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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