Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the social network is starting to de-emphasize news in favor of posts from friends and family. Facebook, in a blog post today, said it plans to make a number of changes to its news feed algorithm to help users see more posts relevant to their personal lives. "Facebook was built on the idea of connecting people with their friends and family," wrote Adam Mosseri, Facebook's vp of product management. "That is still the driving principle of news feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to—starting with the people you are friends with on Facebook. That's why if it's from your friends, it's in your feed, period—you just have to scroll down." According to Mosseri, the company's research suggests that users want their news feeds to inform and entertain. And while what's informative or entertaining to one person might not be to another, he said the engineering team is working to provide more personalized recommendations that will appear higher up. According to an April report from Parse.ly, an analytics company for digital publishing, 41.4 percent of all referral traffic to publishers' websites comes from Facebook. That's... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-29 00:00:00 UTC ]

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