Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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UK publisher and book packager Orpheus Books has launched a free online encyclopedia for children aged 8-13. Orpheus m.d. Nicholas Harris said he decided to create www.Q-files.com because he saw a gap in the market. “We realised there was a lack of resources like this on the internet. We’ve... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Over the weekend a court in Turkey told Facebook to block several pages that had been deemed to insult the Prophet Mohammad. A court order was delivered to the social network with the threat that if Facebook failed to comply, the site would be completely blocked in Turkey. Turkey's banging of... Continue reading at Betanews
[ Betanews | 2015-01-26 00:00:00 UTC ]
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Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Two words: talent grab.You may not recognize the Toronto-based design firm Teehan+Lax, but you probably know some of the hit products it's behind, like the social publishing platform Medium and the reading app Readability. Now, the firm is closing, as Facebook—in a play for total publishing... Continue reading at Fast Company
[ Fast Company | 2015-01-20 00:00:00 UTC ]
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This week the illustrated book publisher launched the beta version of DKfindout!, a free website aimed at children ages 7-11, parents, and teachers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Aerbooks' new Aer.io Retail Network, "enables any person or company to create, customize, and curate a fully mobile/social storefront." The post Aer.io Lets You Curate Your Own Online Bookstore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Switzerland-based open access publisher Frontiers has launched a social network for academics which - uniquely, it says - integrates into third-party websites. The network, named Loop, is said to have been inspired by the principles of open science on which Frontiers was established, by a... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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NEW YORK, NY -- 14th January 2015: Justo Hidalgo, founder and chief development officer of Madrid-based 24symbols digital subscription reading service, has announced today during Digital Book World Conference + Expo that the company is in a partnership with Facebook for its Internet.org programme. Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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Says his condemnation of Paris attack was to support freedom of expression but sees ‘tricky calculus’ in countries where that’s restrictedFacebook’s chief executive, Mark Zuckerberg, has defended his decision to condemn the recent terrorist attack on Charlie Hebdo magazine on free speech... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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For the first time, Facebook's Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols. The post In Colombia, Facebook Partners with 24symbols for Free Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-15 00:00:00 UTC ]
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The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-14 00:00:00 UTC ]
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Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into Adweek.com as the new Adweek Blog Network. Purchased by Adweek's parent company in 2014, the sites largely will remain the same in content and structure. Most visibly, their Web addresses will... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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