Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at 'Media Week'

[ Media Week | 2019-05-29 15:49:28 UTC ]

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Facebook is huge, it’s monstrous, it’s addictive and it must be stopped | First Dog on the Moon

We know that Facebook is terrible and we shouldn’t be on it but that’s how these things workSign up here to get an email whenever First Dog cartoons are publishedGet all your needs met at the First Dog shop if what you need is First Dog merchandise and prints Continue reading... Continue reading at The Guardian

[ The Guardian | 2018-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dog merchandise #dog shop #dog cartoons


Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #potential buyers #tribune publishing #alexa app


Hachette calls on rivals to disclose 'transparent' gender pay gap numbers

Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major publishers #hachette uk


Sheryl Sandberg asked Facebook staff to investigate George Soros' finances

Sheryl Sandberg, the chief operating officer of Facebook Inc., told employees to investigate the financial interests of billionaire George Soros in response to his January criticism of the social media giant. Sandberg wanted to know if Soros had a financial incentive to criticize Facebook, the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #told employees #sheryl sandberg #criticize facebook


Sheryl Sandberg asked Facebook staff to 'look into' Soros investments

It has been about two weeks since the New York Times published an exposé on Facebook's response to bad press and protests against it over the last couple of years. Since then, an outgoing exec took responsibility for hiring a PR firm, Definers... Continue reading at Engadget

[ Engadget | 2018-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pr firm


Outgoing Facebook Employee Slams Company for Treatment of Black Employees and Users

A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to... Continue reading at AdWeek

[ AdWeek | 2018-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #underrepresented voices #black employees #facebook published #black users


PRH unveils brand partners for Scarlett Curtis’ feminist title

Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller

[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Facebook has 'black people problem,' ex-employee says

As Facebook defends its handling of Russian political interference, an ex-employee published another scathing critique of the company's culture. Facebook "has a black people problem," Mark S. Luckie wrote in a lengthy internal memo circulated earlier this month and made public on Facebook... Continue reading at Advertising Age

[ Advertising Age | 2018-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black people #made public #scathing critique #black employees


Facebook employees blame Sheryl Sandberg for company's downfall

When Facebook was growing quickly and its shares were soaring, Sandberg was lauded for her leadership and meticulous management of relationships. After writing the 2013 book "Lean In," which advocated for women in the workplace, she became the most famous female executive in America.But this... Continue reading at Advertising Age

[ Advertising Age | 2018-11-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brian wieser #late july #largely responsible #privacy breaches


Do you work for Facebook? What is the mood like?

We would like to hear from Facebook workers following allegations published last week in the New York TimesMark Zuckerberg has defended his leadership of Facebook, claiming ignorance of the company’s relationship with a PR firm that linked its critics with George Soros. Related: Facebook... Continue reading at The Guardian

[ The Guardian | 2018-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pr firm


Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad revenue #e-commerce giant #commercial space #digital publishers #bigger piece #ad sales #ad inventory


Facebook removed over 1.5 billion fake accounts in the last six months

It's been less than a day since the New York Times published a brutal report about the state of affairs at Facebook, including a deep look at the company's failure to properly identify and deal with fake news and Russian interference. The company alr... Continue reading at Engadget

[ Engadget | 2018-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #russian interference #fake news #facebook removed


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increase revenues #branded content #digiday research


Stan Lee hated bad car ads, and appeared in some pretty good ones

Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #incredible hulk #iron man #helped bring


Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News

[ ABC News | 2018-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$150 million


How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subscription revenue #usa today #ads appeared


Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital books


Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial terms #custom content #editorial expertise


James Patterson will preview his next novel in Facebook Messenger

James Patterson, the best-selling book factory in human form, is letting readers interact with the characters from his upcoming novel The Chef by speaking to them through Facebook Messenger. Starting October 30th, you'll be able to receive video and... Continue reading at Engadget

[ Engadget | 2018-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook messenger #james patterson