Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at 'Media Week'

[ Media Week | 2019-05-29 15:49:28 UTC ]

Other Publishing stories related to: 'Facebook expands playable ads and transparency for brands'


Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
More news stories like this | News stories tagged with: #belarusian association #secrecy laws #nieman lab #pushed back #book based


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer

Industry Notes: HarperCollins announces new rights territories for Jeffrey Archer's work; Welbeck has a license for England Football. The post Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-09 19:18:23 UTC ]
More news stories like this | News stories tagged with: #jeffrey archer #rights territories #harpercollins


Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
More news stories like this | News stories tagged with: #avert disaster


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
More news stories like this |


YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
More news stories like this | News stories tagged with: #digital media


Abu Dhabi International Book Fair Expands Translation Grants for Exhibitors

Organizers have expanded the 'Spotlight on Rights' translation grants in 2021 in support for the book industry. The post Abu Dhabi International Book Fair Expands Translation Grants for Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-21 13:30:25 UTC ]
More news stories like this | News stories tagged with: #exhibitors appeared #translation grants #book industry


Czech Publisher Albatros Media Expands Its Direct International Sales

The Czech publishing house Albatros Media has expanded its business by translating and selling its own titles into Spanish and English-language markets. The post Czech Publisher Albatros Media Expands Its Direct International Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
More news stories like this | News stories tagged with: #english-language markets


Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


Brandeis University Press Expands with UPNE Backlist

Brandeis University Press has acquired the University Press of New England's backlist, and plans to use the titles to support its own expansion into some genres that have been underserved since UPNE’s closure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #university press


PRH expands traineeship scheme for talent from under-represented groups

Penguin Random House has opened applications for The Scheme 2021, its traineeship to find talent from under-represented groups in publishing, and extended it into sales and publicity alongside editorial. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 21:12:47 UTC ]
More news stories like this | News stories tagged with: #under-represented groups #opened applications #penguin random house


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Doubleday Expands into Wellness and Self-Help

The Doubleday division of Penguin Random House is expanding its nonfiction list to include wellness and self-help titles. The first titles are expected to be published in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction list #penguin random house


Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | News stories tagged with: #australian content #legislation passed #australian government #news corp


Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
More news stories like this | News stories tagged with: #news corp


Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian content #scott morrison #news corp


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Did Facebook ‘cancel Abe Lincoln’? The truth is complicated — and alarming.

A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post

[ The Washington Post | 2021-03-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative publisher #cancel culture