Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at 'Media Week'

[ Media Week | 2019-05-29 15:49:28 UTC ]

Other Publishing stories related to: 'Facebook expands playable ads and transparency for brands'


After Strong First Season, Literati Book Fairs Expand Into New Territories

Schools in select cities across the country will be able to operate a Literati Book Fair in the new academic year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #academic year #book fair


Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology


Titan Comics Expands into Manga

Titan Comics' new imprint, Titan Manga, launches this month with a new “director’s cut” of Takashi Okazaki’s 'Afro Samurai.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #titan comics


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


AALA Expands Membership Criteria, Updates Canon of Ethics

The Association of American Literary Agents has expanded its membership criteria and canon of ethics in an effort to create, as it explained, a "more equitable, participatory, diverse, and inclusive publishing community." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen


Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Google Play Books Expands AI Audiobook Narration

Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook


Janelle Monáe’s first book expands the world of her music

"The Memory Librarian," by Janelle Monáe, is a story collection about a dystopian near-future surveillance state where all who don’t conform are hunted down. Continue reading at The Washington Post

[ The Washington Post | 2022-04-20 12:01:15 UTC ]
More news stories like this | News stories tagged with: #janelle mone #memory librarian #story collection


'Transparent’s’ Alexandra Billings endured cruelty but found fame

“This Time for Me” shines light both on a remarkable personal journey and a painful time in transgender history. Continue reading at The Washington Post

[ The Washington Post | 2022-04-07 10:00:26 UTC ]
More news stories like this | News stories tagged with: #painful time #found fame #shines light


Grady Named to Expanded Role at Chronicle

Chronicle Books has appointed Lynn Grady group publisher for a newly formed division that will encompass Princeton Architectural Press alongside the recently launched imprints Chronicle Prism and Chronicle Chroma. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #expanded role