In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section. During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day. "We want to showcase our content and get as... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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In a memoir and a novel, the characters deal with grief by singing in front of strangers. Continue reading at The New York Times
[ The New York Times | 2024-06-29 11:50:03 UTC ]
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Motorola is still trying to reclaim the glory of its original Razr phone with its latest foldables. The new Razr and Razr+ are more stylish than the previous models, and at $700 and $1,000 respectively, they're surprisingly affordable for devices with massive folding OLED screens. In other news,... Continue reading at Engadget
[ Engadget | 2024-06-28 11:30:27 UTC ]
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In its announcement, the company said cHQacademic will “harness the same technology” used by public librarians “to help academic library professionals make informed, efficient decisions about their collections and enhance the student experience.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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The cofounder and former CEO of Scribd envisions Created By Humans as a plug-and-play platform that will encourage AI companies to legally license content from authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
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Since September 2023, the book criticism working group of the Freelance Solidarity Project (a union of digital media workers, organizing to raise labor standards across the industry) has been collecting data on freelance rates. Its findings, published earlier this month, are pretty damn bleak.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-20 20:53:12 UTC ]
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Viz Media will expand its Viz Originals initiative to include Viz Originals One-Shots, "bite-size original manga stories created locally by debut and up-and-coming creators," and has tapped former 'Weekly Shōnen Jump' editor-in-chief Hisashi Sasaki to lead the program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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The publisher has reached an agreement with officials in Crawfordsville, Ind., to expand the size of its distribution facility located in the city by 650,000 sq. ft. As part of the agreement, PRH will receive $5.6 million in tax incentives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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As a city kid, veterinarian Amy Attas had big dreams of roaming the countryside healing animals a la the classic “All Creatures Great and Small.” Continue reading at ABC News
[ ABC News | 2024-06-10 13:18:31 UTC ]
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Amid ongoing attacks on libraries and the freedom to read, a strong professional program and an excellent slate of speakers will showcase the power of libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian
[ The Guardian | 2024-06-07 11:30:48 UTC ]
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