Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section.  During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day.  "We want to showcase our content and get as... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-03 00:00:00 UTC ]
News tagged with: #taco bell #jet blue #platform level #makes sense #super bowl

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Dragon Ball creator Akira Toriyama dead at 68

Japanese manga comic creator Akira Toriyama, best known for his Dragon Ball series that spawned widely popular films, video games and TV shows, died on March 1 from a blood clot in his brain, his production studio said on Friday. He was 68. Continue reading at CBC

[ CBC | 2024-03-08 11:56:02 UTC ]
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‘Dragon Ball’ Creator Akira Toriyama Dies Age 68

His popular manga inspired numerous television, film and video game adaptations, reaching fans far beyond Japan’s borders. Continue reading at The New York Times

[ The New York Times | 2024-03-08 10:51:56 UTC ]
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'Dragon Ball' Creator and Manga Pioneer Akira Toriyama Dies at 68

The Japanese artist is credited with helping to change the history of manga, including in the U.S. market, where he achieved massive mainstream success. 'Dragon Ball,' which ran from 1984 to 1995, remains one of the bestselling manga of all time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Steam defined the modern video game industry

Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget

[ Engadget | 2024-03-04 16:30:21 UTC ]
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Streaming video changed the internet forever

It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget

[ Engadget | 2024-03-01 17:00:14 UTC ]
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Meta is killing the Facebook News tab in the US and Australia

In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget

[ Engadget | 2024-03-01 08:27:50 UTC ]
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Video from Glasgow AI Disaster is the Best Wonka Movie Since Gene Wilder’s

Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot

[ Book Riot | 2024-02-28 17:08:24 UTC ]
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Microcosm's Cloud-Based Software Aims to Help Indie Publishers Automate Tasks

Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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National Book Awards Expand Eligibility to Non–U.S. Citizens

Beginning this year, authors who "maintain their primary, long-term home in the U.S., U.S. territories, or Tribal lands," in addition to those with U.S. citizenship, will be eligible for consideration in all categories of the National Book Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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TikTokers help drive Sarah J Maas ‘romantasy’ boom for Bloomsbury

Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans... Continue reading at The Guardian

[ The Guardian | 2024-02-14 13:36:52 UTC ]
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Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek

[ AdWeek | 2024-02-01 20:46:18 UTC ]
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‘Take my money’: fans react to news of Keanu Reeves book collaboration

Novel with author China Miéville thrills everyone from ardent followers to big publishersPenguin is cock-a-hoop, and Waterstones, tweeting the latest literary news, uncovered multiple gifs on a theme I’d never encountered before: “Take my money”. Please, begged the fan army, take my money and... Continue reading at The Guardian

[ The Guardian | 2024-01-12 17:38:10 UTC ]
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Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Skyhorse Expands Its Footprint in Conservative Publishing

An independent publishing company known for releasing books with opposing political viewpoints is buying Regnery, a well-known conservative press. Continue reading at The New York Times

[ The New York Times | 2023-12-22 15:21:07 UTC ]
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We Need Your Help: Support Lit Hub, Become a Member

Dear Lit Hub Reader, We need your help. For the past decade, Literary Hub has brought you the best of the book world for free—no paywall. Now, as one of the last independent book-focused publications on the internet, we want to cover an even larger part of that world. Because of you, Lit Hub has […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-15 08:22:22 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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