In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section. During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day. "We want to showcase our content and get as... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
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Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News
[ BBC News | 2011-09-02 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 02/09/2011 - 15:00 Teacher and artist Patricia Le Baudrier is using digital printing and marketing to launch her debut novel The Orphans of St Cecile, which she created using dolls she has modeled and using photographs as illustrations. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD
[ AllThingsD | 2011-09-01 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 22/08/2011 - 11:52 Top That is turning to celebrities to help launch its newest brand, The Froobles, with Johnny Vaughan, Denise van Outen, Edith Bowman and Reggie Yates providing the voice-overs for its Froobles apps. The Froobles are a range... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 12/08/2011 - 08:30 Vintage Publishing will host a paid internship, with The Bodley Head editor Kay Peddle donating her £1,000 prize money from this year's Kim Scott Walwyn Prize to help fund the four-week one-off internship. Random House... Continue reading at The Bookseller
[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 11:05 A book dubbed Watership Down meets True Grit is among Sam Humphreys first acquisitions at Serpents Tail since she moved from Picador. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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