Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant increases" in cost per thousand impressions, up to 30 percent to... Continue reading at 'AdWeek'
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
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Antony Loewenstein: Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our ageAntony Loewenstein Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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We can't say we know all that many people who routinely digest articles posted through Medium's social publishing platform. However, the readership is bound to go up now that the service has released an iPhone app. The mobile client is more of a... Continue reading at Engadget
[ Engadget | 2014-03-21 00:00:00 UTC ]
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This week in children's apps, we usher in spring with new apps featuring familiar faces – Little Critter and Dr. Seuss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access... Continue reading at Fast Company
[ Fast Company | 2014-03-17 00:00:00 UTC ]
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Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
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In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget
[ Engadget | 2014-03-14 00:00:00 UTC ]
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Cupcake Digital, a developer of enhanced ebook apps sold through the major app distributors, has purchased zuuka, developer of the iStorytime library app featuring narrated children’s storybooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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This week in children's apps, we feature two new Berenstain Bears apps, a noisy Little Critter app, and another app that takes users on a prehistoric adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Plympton/DailyLit, a digital reading venture focused on serialized content, is launching Rooster, a reading app that picks books for its users to read and delivers them in installments to mobile devices for $4.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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In Dickens's day, serialized novels were all the rage. Rooster aims to revive that trend, making it easier than ever to find good books (and the time to read them).In the age of abbrevs., sitting down to read a novel can feel like gearing up for a marathon, no matter how much you love books. The... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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