Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant increases" in cost per thousand impressions, up to 30 percent to... Continue reading at 'AdWeek'
[ AdWeek | 2018-06-07 00:00:00 UTC ]
News tagged with:
#header bidding
#thousand impressions
Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#tv shows
#status update
This week in children's apps, we feature apps with familiar characters who go on two different kinds of explorations—one of the alphabet, and the other of the ocean's waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#feature apps
Pan Macmillan has won a seven-way auction for two novels by journalist Kate Thompson. Senior... Continue reading at The Bookseller
[ The Bookseller | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apps based
Scribner, which publishes the iconic cookbook "The Joy of Cooking," has gone digital with the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
More news stories like this |
Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
Israel meets the Amazon (or Amazon.com, anyway) in Kinetic Art's new 'Look & Cook' app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app report
Thrillbent, the digital comics platform launched by comics writers Mark Waid and John Rogers, has been upgraded to Thrillbent 3.0, introducing a new subscription plan for $3.99 per month as well as an integrated iPad app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad app
#john rogers
#subscription plan
Simon & Schuster has won an auction for Letters to the Lost by Iona Grey. Clare Hey, senior... Continue reading at The Bookseller
[ The Bookseller | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#iona grey
#clare hey
Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#released earlier
This week in children's apps, we feature an update of a classic app for Easter, and another that takes a trip through the human body with the Cat in the Hat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#classic app
#human body
Bloomsbury has won the rights to an “astonishingly assured” debut literary novel,... Continue reading at The Bookseller
[ The Bookseller | 2014-04-16 00:00:00 UTC ]
More news stories like this |
With a slick design, gorgeous photography, and – most importantly – delicious drink recipes, Craft Cocktail raises the bar on mixology apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app report
Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription app
This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
More news stories like this |
Sequential, the digital comics storefront app focused on literary graphic novels, is adding a selection of Top Shelf graphic novels for purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
More news stories like this |
New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#content publishers
#driving revenue
Author and illustrator Jarrett J. Krosoczka will host the American Booksellers Foundation for Free Expression's 2014 children's book art auction and reception at BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#art auction
#free expression
#bookexpo america
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spend