Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the program: trusted editorial voices and proven storytellers whose content makes News Feed a better place for people & brands," said Keenan Pridmore, head of Facebook's Creative Shop Studio, in an emailed statement. "We also want the program to mirror our vast and diverse audience on Facebook and Instagram and these new partners understand and create content for the people advertisers want to reach."Those publishers are being added to the initial crop of seven, all of which remain in the program and almost all of which have produced at least one Anthology campaign. The only holdout is digital video network Tastemade. "We continue to be excited about the Facebook Anthology program, but don't have anything ready to announce today," said Melissa Drucker, Tastemade's head of sales and brand partnerships, in a statement. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
News tagged with: #diverse audience #create content #brand partnerships

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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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University of Johannesburg Joins ProQuest’s Publishing Program

The University of Johannesburg becomes one of the schools that add some 200,000 works annually to ProQuest's Dissertations & Theses program. The post University of Johannesburg Joins ProQuest’s Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-16 21:51:12 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Cosmo Adds Metered Paywall, Membership Program | News & Notes

Starting this month, Cosmopolitan has introduced a new paid membership program, Cosmo Unlocked, and with it, a metered paywall limiting non-members to four free articles each month. For $2 per month, members can receive unlimited access to the website, (which currently publishes about 30 new... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 15:50:42 UTC ]
More news stories like this | News stories tagged with: #12-year history #global audience #barack obama #presidential inauguration #hearst


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


Moscow School of Publishing: This Year a Digital Seminar Program

This year's Moscow School of Publishing program has been delivered in a series of digital lectures and conversations from the Garage Museum. The post Moscow School of Publishing: This Year a Digital Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
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CCNY’s Publishing Certificate Program Faces the Pandemic

Tthe Publishing Certificate Program at the City College of New York has recently found its graduates facing the same problem as everyone else in the book business: dwindling job prospects in an industry reeling from the impact of Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Lady Gaga’s organization is publishing an anthology about kindness.

Boy do we need it. Lady Gaga and her organization, the Born This Way Foundation, have announced that they’ll be publishing an anthology later this year called Channel Kindness: Stories of Kindness and Community.  All of the anthology’s authors are contributors to the Born This Way Channel... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-12 19:33:17 UTC ]
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Latinx in Publishing Debuts Writers Mentorship Program

Literary nonprofit Latinx in Publishing has launched a new initiative, the Writers Mentorship Program, which is aimed at providing unpublished and/or unagented writers who identify as Latinx with professional mentorship opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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AAP-UNCF Publishing Internship Program Opens to All Minority Students

Previously available to students from any historic black college and university, the paid student internship program has been expanded to include minority juniors and seniors attending any college in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-13 05:00:00 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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Graduate Publishing Program Update, 2019

Our annual look at graduate publishing programs lays out the fundamental facts about each program and includes chats with the directors to find the special ingredients that distinguish their programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
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Fondazione LIA Rolls Out Accessible Publishing Program for Italy

With the cooperation of some 80 percent of Italy's publishing companies, the new Fondazione LIA program is establishing accessibility standards for books. The post Fondazione LIA Rolls Out Accessible Publishing Program for Italy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-19 11:30:18 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Sharjah International Book Fair Expands Its Publishers Conference Program

In duration and scope, the 2019 edition of Sharjah International Book Fair's Publishers Conference is programmed for an audience from more than 80 markets. The post Sharjah International Book Fair Expands Its Publishers Conference Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-22 13:49:54 UTC ]
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