F+W Media is expanding its verticals with its acquisition of New Track Media, a craft content and commerce company founded in 2006. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
Pushkin Press is set to publish three books in the YA series Red Abbey Chronicles by Finnish writer Maria Turtschaninoff. Pushkin acquired the world English rights to Maresi and two subsequent books, from Elina Ahlback at the Ahlback Agency. Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Penguin has acquired the publishing rights to "Hey Duggee", a new pre-school children’s TV programme created by Studio AKA for Cbeebies and BBC Worldwide. The TV showis set at a children's playgroup called the Squirrel Club and is run by a big friendly dog called Duggee, who teaches children... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Faber Children’s has acquired the world rights to a 2016 diary from Louise Pentland, best known for her fashion and lifestyle channel ‘Sprinkle of Glitter’ on YouTube. Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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#content discovery
#page views
JetBlue is adding ebooks from HarperCollins to its entertainment mix. Passengers can read excerpts from new titles and then choose to purchase the rest. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
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Orchard Books has acquired Thirteen Days of Midnight by debut YA author Leo Hunt. The book is about a boy called Luke Manchett who, when his father dies, acquires $6m and a collection of ghosts. The eight spirits want revenge for their enslavement by Manchett senior and Luke has just 13 days to... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Harlequin’s Mira imprint has acquired three novels in the Daisy's War trilogy, set against the backdrop of World War II. The saga, by Merryn Allingham, charts the fortunes of working class Londoner Daisy Driscoll during the 1939-45 war period. Commissioning editor Sally Williamson bought world... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Welsh publisher Firefly has acquired a host of new children’s and YA titles for 2015. In the YA category, the publisher has acquired The Territory by Sarah Govett, a fantasy thriller set in a Britain where most of the land is flooded, and The Boy Who Drew the Future by Rhian Ivory, about two... Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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The digital publisher has acquired Coliloquy, a company that produces choose-your-own-adventure enhanced ebooks and apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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#digital publisher
Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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#ad campaign
#strategic initiatives
#conde nast
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Random House Children's Books has acquired Now I’m Reading! a step-by-step series that guides beginning readers through to independent reading. The post Random House Kids Acquires Now I’m Reading! Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
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At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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#traditional media
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Bonnier Publishing has acquired Igloo Books, saying the acquisition makes the publisher a "dominant force" in children's mass market publishing. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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John Wiley is making a selection of content from the nine 2014 Nobel laureates they have published free to access until the end of the year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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U.K.-based Bonnier Publishing has acquired Igloo Books in a deal that will make Bonnier one of the five largest children’s publishers in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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