Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain The post Don’t just survive: A three-step publisher strategy to beat Facebook at its own game appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-23 00:00:00 UTC ]
News tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content

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Google makes it easier for studios to self-publish Stadia games

Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget

[ Engadget | 2020-03-24 12:31:00 UTC ]
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Two Top Execs Stepping Down at Publisher Tribune Amid Turmoil

Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
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Sphere to publish 'life lessons' from last surviving prosecutor at Nuremberg Trials

Sphere is publishing "life lessons" from the last surviving prosecutor at the Nuremberg Trials, Benjamin Ferencz. Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 01:45:26 UTC ]
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5 Steps for Publishers to Integrate Voice into the UX

Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Tart steps up as publisher of Penguin Books US as Court retires

President and publisher of Penguin Books US Kathryn Court will retire later this year, PRH US has announced, with Brian Tart set to step up to the role in a series of staff changes. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 16:39:42 UTC ]
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Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
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Something to celebrate: Four literary gems that have survived the vagaries of publishing

Here’s to 20 years of NYRB Classics, 25 years of the Chicago Quarterly Review and other bookish toasts. Continue reading at The Washington Post

[ The Washington Post | 2019-10-02 19:26:43 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Beijing International Book Fair: Phoenix Publishing’s Global Strategy

Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
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Will Publishers Roll the Dice on Board Games?

Board games are booming, but comics publishers are wary about entering the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Michael Joseph to publish Game of Thrones Guide with HBO

Michael Joseph has partnered with HBO to publish Game of Thrones: A Guide to Westeros and Beyond, The Complete Series in November, offering "a visually dynamic exploration of complex plots and narrative arcs". Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 21:50:07 UTC ]
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Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Scholastic to publish Hunger Games prequel

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[ The Bookseller | 2019-06-17 11:57:14 UTC ]
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Facebook Is Taking Steps to Safeguard Canada’s Oct. 21 Federal Election

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[ AdWeek | 2019-06-10 21:00:28 UTC ]
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