Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain The post Don’t just survive: A three-step publisher strategy to beat Facebook at its own game appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-23 00:00:00 UTC ]
News tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content

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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
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Highton steps down as publisher at Two Roads

Lisa Highton is stepping down from her role as publisher at John Murray Press imprint Two Roads. Continue reading at The Bookseller

[ The Bookseller | 2021-12-01 12:04:50 UTC ]
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Faith-Based Publishers on Surviving, Thriving in 2020 and Beyond

After the last traumatic 18 months, religion publishers face the future by staying nimble, flexible, and, always, hopeful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Mikyla Bruder Steps Up at Amazon Publishing

The forthcoming head of Amazon's publishing arm, a 10-year veteran at the business, looks toward its future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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Beat poet, publisher Lawrence Ferlinghetti dead at 101

Poet, publisher and bookseller Lawrence Ferlinghetti, who helped launch and perpetuate the Beat movement, has died. He was 101.  Continue reading at CBC

[ CBC | 2021-02-23 20:10:42 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

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[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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'It’s been a rollercoaster': how indie publishers survived - and thrived - in 2020

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[ The Guardian | 2020-12-16 08:00:30 UTC ]
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‘There Are Tons of Brown Faces Missing’: Publishers Step Up Diversity Efforts

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[ The New York Times | 2020-10-29 16:18:17 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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AI Storytelling Game May Expand Publishing’s Horizons

Interactive storytelling took a quantum leap forward this year, and a video game called 'AI Dungeon' is right at the center of it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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Publishers Play the Pandemic Waiting Game

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[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Game Informer EIC Steps Down After 29 Years | People on the Move

[caption id="attachment_182388" align="alignright" width="150"] Andy McNamara[/caption] Last Friday was Andy McNamara's last day as editor-in-chief of Game Informer, ending a 29-year, 327-issue run at the video gaming magazine. McNamara hasn't yet revealed where he's headed next, but in an... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-07 15:19:00 UTC ]
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Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

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[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

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[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Coronavirus has left small publishers desperately fighting for survival

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[ The Guardian | 2020-05-15 06:00:32 UTC ]
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Publishers and Literary Organizations Seek Donations to Survive

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[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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