Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain The post Don’t just survive: A three-step publisher strategy to beat Facebook at its own game appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-23 00:00:00 UTC ]
News tagged with: #post don #beat facebook #social giant #publisher sites #sponsored content

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Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #post publishers


Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies

Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue sources


As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curry favor


Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


CoolGames Brought Classic Game Title Tetris to Facebook Instant Games

Games publisher CoolGames launched Tetris on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play asynchronous games with their friends on News Feed and Messenger. Developed by CoolGames' in-house studio, Tetris for Instant Games challenges players to earn as... Continue reading at AdWeek

[ AdWeek | 2017-12-01 00:00:00 UTC ]
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Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook traffic #post facebook


Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #streaming platforms #tv show #weather channel #video publishers #advertising revenue


Facebook as a Publishing Platform Isn’t Good For Publishers

The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #publishers appeared


Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #facebook appeared #publishers shrug #select group #hearst magazines #coming months #news publisher


Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Ellen Adler to Step Down as Publisher of the New Press

The New Press publisher Ellen Adler will step down from that role at the end of September, leaving the independent publisher of progressive books after a 21-year run. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publisher


YouTuber Dunkey’s publishing company is releasing its first game on May 9

YouTube sensation Dunkey, aka videogamedunkey or Jason Gastrow, has added game publishing to his resume. He started a company called Big Mode last year, which is releasing its first title on May 9. Animal Well is a sidescrolling Metroidvania platformer that will show up on the PS5, the Nintendo... Continue reading at Engadget

[ Engadget | 2024-03-18 15:25:19 UTC ]
More news stories like this | News stories tagged with: #power ups #hollow knight #accepting submissions #publishing company


Morry Schwartz steps aside as chairman of independent publisher Schwartz Media

Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian

[ The Guardian | 2023-12-11 06:44:11 UTC ]
More news stories like this | News stories tagged with: #step back #saturday paper #latest updatesget #free app #leading role #decades ago #independent publisher


Publishers Extend Key Franchises with Fun and Games

Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Indie games have entered the era of bespoke publishing

For anyone with an eye on video game news, it’s been hard to ignore the recent rise of names like Annapurna Interactive, Devolver Digital, Private Division, Humble, Epic Games and Netflix tied to independent projects. The distribution process for indie developers has shifted over the past few... Continue reading at Engadget

[ Engadget | 2023-07-28 17:06:39 UTC ]
More news stories like this | News stories tagged with: #streaming service #libraries #indie publishing #self-publish


BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Epic lets developers self-publish on the Games Store

It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget

[ Engadget | 2023-03-09 16:20:56 UTC ]
More news stories like this | News stories tagged with: #sales figures #in-app purchases #large audience #large chunk #developing software #self-publish


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing