When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Sandra Bishop, v-p of MacGregor Literary, is leaving the company to become an independent agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Paula Marcoux, author of "Cooking with Fire" (Storey Publishing, 9781612121581) will appear on NPR's "The Splendid Table" on Saturday, June 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Shana Drehs has been promoted to editorial director Sourcebooks Landmark and Gift. She was previously editorial manager for both divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Wendy Wong, senior v-p of marketing for The Ken Blanchard Companies, has joined the board of directors at The Berrett-Koehler Group, Inc., the parent company of Berrett-Koehler Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Reka Simonsen will be joining us at Atheneum Books for Young Readers as executive editor, effective March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Amazon launches Christian imprint and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-18 00:00:00 UTC ]
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