DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-10-14 04:44:13 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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#book publishing
Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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#ipad pro
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#worth investigating
#innovative companies
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#mobile app
#video platform
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#financial services
#programmatic buying
#adweek magazine
Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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#18th september
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Oneworld has appointed Alex Christofi as commissioning editor for non-fiction, following the departure of Mike Harpley. Christofi will report to Oneworld’s publisher, Juliet Mabey, and focus on acquiring "big-ideas" books across a range of narrative non-fiction. Christofi was previously an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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#conville walsh
Michael Dugher has been revealed as the new shadow secretary of state for culture media and sport, under the Labour party’s new leader, Jeremy Corbyn. Dugher, who managed the campaign for Labour leadership candidate Andy Burnham, has been MP for Barnsley East since 2010 and today replaces Chris... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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#culture media
#shadow secretary
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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#smaller businesses
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Amazon has appointed a director of social responsibility, Christine Bader, amid criticism over its business practices. The online retailer is facing scrutiny over how its policies affect the outside world, with its cloud services division consistently receiving low grades in Greenpeace’s cloud... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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#social responsibility
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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#associate publisher
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Such is the impact of the austerity cuts, particularly on public and school libraries, that it can take a while to find someone in the book industry with good things to say about the next five years of Tory government. Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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#school libraries
#book industry
#good things
#tory government
McGraw-Hill Education confirmed Friday that it plans to go public, approximately three years after the private equity firm, the Apollo Group, acquired the educational publishing giant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-07 00:00:00 UTC ]
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#mcgraw-hill education
South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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#post agent
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Nord Compo, a French publishing technology company looking to expand in the U.S., offers a variety of prepress services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
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#book market
The political writer’s A Short Walk Down Fleet Street vividly describes the characters and culture of a golden age in newspaper publishingWhen I was a schoolboy in the 1970s, I used to read Alan Watkins’s column in the New Statesman every week. Through him I felt I personally knew and understood... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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#great figures
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School and library publishers are developing apps, handouts, social media campaigns, and more to address teachers’ and librarians’ needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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#educational space
#developing apps
The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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#digital market
#print counterparts