The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-12 04:00:00 UTC ]
News tagged with:
#digiday podcast
#revenue streams
#news publishing
Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Book Reviews Photo by Aideal Hwa / Unsplash If reading Adam Wiśniewski-Snerg’s Robot (Penguin Classics, 2021), translated by Tomasz Mirkowicz, makes you think about Stanislaw Lem’s work, you’re not alone. Indeed, both Robot and Lem’s His Master’s... Continue reading at World Literature Today
[ World Literature Today | 2021-11-10 20:14:00 UTC ]
More news stories like this | News stories tagged with:
#food chain
#science fiction
The makeover of Follett Corp. continues with the announcement that it has sold Baker & Taylor to a private investment company led by Aman Kochar, B&T CEO and president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#follett corp
#aman kochar
In his latest book “Rationality,” cognitive scientist Steven Pinker extols the power of critical thinking to propel society forward. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-10-28 19:20:41 UTC ]
More news stories like this | News stories tagged with:
#critical thinking
'My mother didn’t want us to live wars,' said Canada's Catherine Mavrikakis in a conversation at Frankfurter Buchmesse. The post Canadian Author Catherine Mavrikakis at Frankfurt: ‘Serious Thinking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-28 16:58:14 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#canadian author
Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 21:59:40 UTC ]
More news stories like this | News stories tagged with:
#extremely strong
#hachette uk
#david shelley
#hachette
The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with:
#questions remain
#independent publisher
We're hanging out with Shea Serrano, who's a bestselling author and probably the nicest cholo nerd around. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-10-25 12:00:49 UTC ]
More news stories like this | News stories tagged with:
#shea serrano
#bestselling author
In an internal company memo, Trink says FaZe Clan is “evolving from a digital publisher into an intellectual property engine.” FaZe Clan, the gaming and entertainment content platform, has announced its plans to go public through a proposed SPAC deal that gives the company a $1 billion... Continue reading at Fast Company
[ Fast Company | 2021-10-25 10:18:25 UTC ]
More news stories like this | News stories tagged with:
#spac deal
#digital publisher
Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
More news stories like this | News stories tagged with:
#creativity appeared
#frankfurter buchmesse
#ceo talk
#book industry
Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
Steven Pinker offers hope that rationality can return to personal and civic life. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#civic life
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Former Walmart senior executive John Aden discusses opportunity, purpose, and plans for his new role as president and CEO of David C Cook, a Christian publisher and music company in Colorado Springs, Colo., Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
More news stories like this |
A major move for women in leadership in the English-language book publishing markets, Prior moves from Penguin Random House UK to helm Pan Macmillan in London. The post Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-30 13:15:15 UTC ]
More news stories like this | News stories tagged with:
#major move
#penguin random house
#book publishing
#pan macmillan
Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Keep a little fire burning; however small, however hidden. It’s now 15 years since Cormac McCarthy’s terrifying post-apocalyptic odyssey, The Road, first hit shelves. The story of a father and son traversing a fallen US where an unspecified ecological cataclysm has destroyed almost all life on... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-28 08:53:04 UTC ]
More news stories like this | News stories tagged with:
#cormac mccarthy
#hit shelves
#pulitzer prize
The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times
[ The New York Times | 2021-09-27 02:20:46 UTC ]
More news stories like this | News stories tagged with:
#goldman sachs
#ozy media
#audience size
#digital media
Schemes provide mentors and funding to help aspiring writers on low incomes enter market dominated by white celebritiesA programme that aims to tackle the lack of diversity in children’s books has been launched after its founder said the practice of richer authors paying for support to get... Continue reading at The Guardian
[ The Guardian | 2021-09-26 06:15:04 UTC ]
More news stories like this | News stories tagged with:
#aspiring writers
#book market
#tom fletcher
#david walliams
#penguin random house
#children’s book