‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-05-12 04:00:00 UTC ]
News tagged with: #digiday podcast #revenue streams #news publishing

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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Capstone Names Randi Economou as CEO

Randi Economou, most recently at Renaissance Learning, has been named the new CEO of the educational and children's publisher Capstone. She succeeds principal and owner Bob Coughlan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children's publisher


Smarter Than We Think: A Reading List on Animal Intelligence

This is a boom time for books about animal intelligence. It feels like every day I see a review of a book called something like Furry Mensa—the Remarkable Brains of All Those Little Guys Running Around Out There. No book in this genre is ever going to be truly bad, because animal intelligence is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 08:51:54 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek

[ AdWeek | 2022-07-12 10:01:54 UTC ]
More news stories like this | News stories tagged with: #reach readers #grown rapidly #majority stake #$75 million #news publisher


An ode to the power of CEOs and capitalism to cure America’s ills

Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:22 UTC ]
More news stories like this | News stories tagged with: #greatest challenges


Xbox Game Pass will soon let you stream games you’ve already bought

Microsoft has a lot of news for Xbox owners and Game Pass fans this morning. In an announcement post, the company shared its plans to expand the Xbox app directly to Samsung smart TVs, opening up the streaming platform to players in Argentina and New Zealand. There are also some new... Continue reading at PC World

[ PC World | 2022-06-09 14:47:28 UTC ]
More news stories like this | News stories tagged with: #digital library #libraries


Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021

Growth in audiobook revenue by genre was led in 2021 by romance, self-help, and science-fiction per the Audio Publishers Association. The post Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-07 15:41:05 UTC ]
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Here are the books Bill Gates thinks you should be reading this summer.

It seems like everyone (ahem) has a summer reading list for you this week—even Bill Gates. As you probably know, Gates loves to read—and he also loves to write about books on his blog, GatesNotes, where today he published a list of his recommendations for the season. But don’t expect any beach... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-06 17:00:32 UTC ]
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EDC's Revenue Returns to Earth

After hitting a record high of $204.6 million in the fiscal year ended February 28, 2021, revenue at Educational Development Corp. fell 30.3% in fiscal 2022, dropping to $142.2 million. Net earnings declined 34.1%, to $8.3 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #record high


Tokyopop Marks 25 Years: CEO Stu Levy Looks Back and Ahead

Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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Thin-skinned Jordan Peterson is wrong about everything but right about Twitter | Arwa Mahdawi

The academic has quit the platform in a huff after he was criticised for calling the Sports Illustrated swimsuit model Yumi Nu ‘not beautiful’Jordan Peterson is an academic, an internet personality, and a big fan of beef. A man of many accomplishments, he’s most famous for writing a bestselling... Continue reading at The Guardian

[ The Guardian | 2022-05-17 16:58:34 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Ukrainians stranded at Pearson Airport forced to rely on the kindness of strangers on social media

A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC

[ CBC | 2022-05-12 09:00:00 UTC ]
More news stories like this | News stories tagged with: #federal government #pearson airport #pearson


This children’s book about design should be required reading for CEOs

Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company

[ Fast Company | 2022-05-09 08:00:37 UTC ]
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IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
More news stories like this | News stories tagged with: #shoppable ads #multiple platforms #media companies #brand-safe inventory #harry potter


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traction appeared #tech companies #media owners #charging people #read content #make money #french publisher


Kelly, Smart Named Co-CEOs at DK

Paul Kelly and Rebecca Smart will take over as co-CEOs of DK worldwide June 1 when its current CEO, Carsten Coesfeld, moves to head Bertelsmann Investments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca smart #current ceo #carsten coesfeld #bertelsmann


Astro’s new budget A10 headset is made for players who want to look cute on stream

In today’s world of Twitch and Zoom a good headset is becoming a must-have item for their comfort and audio quality. But there are two major stopping blocks toward them being an everyday item: their high cost and unfriendly designs. No one wants to look like an air traffic controller or call... Continue reading at Engadget

[ Engadget | 2022-03-22 14:30:19 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen