Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 09:30 Digital sales were worth 18% of Simon & Schuster's total global sales in its first quarter as its revenues increased 2% to $155m. Digital revenue more than doubled to $27.9m (£16.9m) from the first quarter in 2010, with ebook sales in the UK also growing fast, now 3% of revenue. read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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A 40-year-old independent bookshop in London has undergone a digital transformation after its owner signed up to a Google project which pairs young people with businesses. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 12:35:21 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week
[ Media Week | 2019-06-14 08:24:52 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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Citing issues in its book fair and book club businesses in the fourth quarter ended May 31, 2019, Scholastic said it expects sales and earnings for fiscal 2019 to be below previous forecasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
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White supremacists and misogynists see the ancient Mediterranean as a touchstone. A group of concerned scholars, including the Facebook founder’s sister, are sounding the alarm. When members of the Unite the Right rally marched through Charlottesville on August 11, 2017 in polo shirts and... Continue reading at Fast Company
[ Fast Company | 2019-05-30 12:59:08 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
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Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian
[ The Guardian | 2019-05-28 21:33:38 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Amid escalating tension with China, executives at Google and Facebook argue that tough regulations against tech will hurt US competitiveness. Continue reading at Wired
[ Wired | 2019-05-23 11:00:00 UTC ]
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Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek
[ AdWeek | 2019-05-22 13:00:45 UTC ]
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Thanks to globe-spanning social platforms like Facebook, YouTube, and Twitter, misinformation (any wrong information) and disinformation (intentional misinformation like propaganda) Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 16:33:04 UTC ]
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Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-20 19:00:45 UTC ]
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In “Down From the Mountain,” Bryce Andrews delivers a first-hand account of the dilemmas facing farmers in bear country. Continue reading at The Washington Post
[ The Washington Post | 2019-05-17 12:11:53 UTC ]
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