Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-03-09 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Facebook has hired former NBC and CNN anchor Campbell Brown to help with its ties to news outlets, which has been a point of friction. Brown will be the Menlo Park company’s head of news partnerships, she wrote in a Facebook post on Friday. “I will be working directly with our partners to help... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-01-07 00:00:00 UTC ]
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Among the most-read news stories on our website were our coverage of the increase in bookstore sales in the first six months of 2016 and stories related to book discoverability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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In 2015 the 28 countries that are members of the EU generated €22.3 billion ($23.36 billion) in total annual sales, according to a new report by the Federation of European Publishers (FEP) issued last week. The number is up slightly from 2014, when total revenue was €22 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Report finds that newsbrands generated £4.8bn revenue, supported 87,500 jobs and invested £97m in digital services while holding power to accountThe news publishing industry contributed £5.3bn to the UK economy in 2015, according to a Deloitte report commissioned by the News Media Association... Continue reading at The Guardian
[ The Guardian | 2016-12-14 00:00:00 UTC ]
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Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading at Engadget
[ Engadget | 2016-12-08 00:00:00 UTC ]
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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Citing a market value estimated at €36 billion to €38 billion, the European book publishing statistics report from FEP counts 575,000 titles published. The post European Book Publishing 2015 Statistics: 22 Million Titles in Stock appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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The bodies representing European publishers and booksellers have called for the immediate release of eminent Turkish novelist and human rights activist Aslı Erdoğan and linguist Necmiye Alpay after they were rearrested on Wednesday (23 November), and charged with 'membership of a terrorist... Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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The more Facebook has evolved into a digital hub with its own ecosystem of media outlets and publishers, the more it has risked associating itself with misleading, sensationalized and downright factually inaccurate stories. For our latest Digiday Confessions, we talked with two members of the... Continue reading at Digiday
[ Digiday | 2016-11-18 00:00:00 UTC ]
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