Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content to portable devices is the latest opportunity—or threat, depending on who’s talking. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
News tagged with: #viable strategy

Other Publishing stories related to: 'Defining Mobile Opportunities and Strategies'


Amazon rebrands Cloud Player with launch of Amazon Music 3 for mobile and desktop

Amazon has refreshed its entire collection of cloud music apps with the releases of Amazon Music for Windows 3.0, Amazon Music for Mac 3.0, Amazon Music  for iPad and iPhone 3.0 and Amazon Music for Android 3.0. All four platforms share similar updates, and accompany Amazon’s foray into music... Continue reading at Betanews

[ Betanews | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music streaming


PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #run ads #financial details


RosettaBooks Debuts Mobile E-book App

E-book publisher RosettaBooks is launching an interactive e-reading app for mobile phones and tablets that allows consumers to buy an inventory of backlist classics from Rosetta's retail partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phones #retail partners


Kargo, Moat Serve Mobile Video Metrics

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #johnson johnson #industry moves #select clients


Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos viewed #mobile devices #company plans


BEA 2014: New Opportunities for Agents and Authors in Today’s Publishing

A panel of veteran literary agents discussed the ways in which they now approach their jobs in the Thursday BookExpo panel “Beyond Authors: Self-Publishing & the 'New' Agents.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Wowio Launches New Mobile App

The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app


ABA: Hachette/Amazon feud an opportunity

Leaders of the American Booksellers Association board urged their members to capitalise on the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children


Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital positions #driving traffic


Infographic: Publishers on closing the mobile gap

We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday

[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic #mobile gap #asked attendees #mobile campaigns


New mobile app locates great Scottish books

A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free app


Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #digital publishing


UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share


SCIBA Mobilizes Against Festival of Books Amazon Connection

Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sciba members


Premiership rugby: Sun and Times subscribers get online and mobile clips

News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mike darcey #commercial director


Look Ahead: Going Mobile First

After developing mobile solutions for companies in healthcare, government and entertainment, KiwiTech now wants to help newspaper publishers with their mobile strategies. With headquarters in New York City and offices in San Francisco, Washington D.C ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile strategies #newspaper publishers


Do publishers need a WhatsApp strategy?

WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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These top publishers are still mobile Web holdouts

The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers


Indy Star's Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #madison avenue #demonic possession