Cressida Cowell | 'I wonder that there's a whole section of the population we're not reaching'

Leaving behind her hugely successful How to Train Your dragon series has not been easy for Cressida Cowell. But as she tells Fiona Noble, she has big plans for her latest about wizards and warriors. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-09-05 00:00:00 UTC ]
News tagged with: #cressida cowell #hugely successful #dragon series #big plans

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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remains unclear #person familiar


Bookouture makes two hires as sales reach 4.2m in 2016

Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Football: Eight unbeaten teams left in City Section

After five weeks of high school football, there's eight unbeaten teams left in the City Section. They include Banning (5-0), Franklin (5-0), Grant (5-0) Narbonne (4-0), Hawkins (4-0), Los Angeles (4-0), Fairfax (4-0) and Reseda (4-0). Quarterback Markell White of Fairfax is off to a great start.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great start #city section


Canadian Publishing 2016: Canadian Kids Publishers Extend Reach into U.S., TV

Canada has a pretty good reputation on the world stage when it comes to publishing children’s books,” says Orca publisher Andrew Wooldridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing children #world stage


Spanish Graphic Novel Boom Reaches America

The graphic novel boom in Spain that began with Paco Roca's 'Wrinkles' in 2007 hasn't slowed down, and titles imported to the U.S. are finding a rabid readership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish graphic


North American Comics Market Reaches $1.03 Billion

The $1.03 billion figure represents the combined sales of periodical comics and graphic novel or book format comics in both the general book trade and the comics shop specialty marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #periodical comics #combined sales


As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth #anecdotal reports #audience engagement #increasingly turning #media companies #news feeds


Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reach


Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #page views #dark art #diverse range #limited number


Ardagh pens open letter to Simon Cowell

Bestselling children’s author Philip Ardagh has penned an open letter to Simon Cowell recommending he enlist the services of a librarian in discovering good children’s books after he called them all “boring”. Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #bestselling children #simon cowell


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jason kint #growing audience #user experience #trade group #digital content #premium publishers


Hesperus and Hachette reach Jonasson settlement

Hesperus Press and Hachette Book Group have reached a settlement concerning the royalty pay dispute for bestselling author Jonas Jonasson, which became public last year. Continue reading at The Bookseller

[ The Bookseller | 2016-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hesperus press


BEA 2016: Susan Elizabeth Phillips: Help Her Reach for the Stars

Susan Elizabeth Phillips didn’t think she’d write so many books in her Chicago Stars series of contemporary romance novels set in the world of a suburban Chicago professional football team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comfort zone #huffington post #facebook live


Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing directly #dedicated section #business insider #video section #post watch


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher side #marketing budget


France’s Short Édition Lengthens Its Reach

French publisher Short Édition is quickly capitalizing on the popularity of its short-story dispensers, more than doubling the number since their November debut and getting one into one of California's best-known cafés. The post France’s Short Édition Lengthens Its Reach appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post france


BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek

[ AdWeek | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party measurement #small portion #amy poehler #ad unit


‘Reach and return': The Financial Times is making its paywall leakier

Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday

[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major platforms #third-party platforms #financial times #post reach


Apple ebook price fixing case won't reach the Supreme Court

Apple's last shot at avoiding a $450 million ebook price fixing settlement just went out the window. The US Supreme Court has declined to hear Apple's challenge of an appeals court decision that left the company on the hook for allegedly conspiring... Continue reading at Engadget

[ Engadget | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court #hear apple