In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics? "I almost feel... Continue reading at 'AdWeek'
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian
[ The Guardian | 2014-08-08 00:00:00 UTC ]
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A successful experiment to make one status-update widely seen—and the social publishing site still won in the end. Continue reading at The Atlantic
[ The Atlantic | 2014-08-08 00:00:00 UTC ]
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Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
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There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget
[ Engadget | 2014-08-08 00:00:00 UTC ]
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Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget
[ Engadget | 2014-08-07 00:00:00 UTC ]
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Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
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The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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#months ago
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Traditional mainstream publishers in Spain believe they have found a way to extract payment for the appropriation of their online content.It follows the Spanish congress's passing of a law last week nicknamed tasa Google ("Google tax") which gives newspaper publishers the right to seek payment... Continue reading at The Guardian
[ The Guardian | 2014-07-29 00:00:00 UTC ]
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#online content
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Self-published author Richard Veitch has been signed by Joanna Swainson at Hardman and Swainson... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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#kindle unlimited
Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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#greater transparency
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