Cost, distribution, localization: Where European publishers struggle with video

"How can we effectively utilize our limited production resources to be confident that we're achieving maximum bang for our buck?" asked Neil Hall, head of product for BBC. The post Cost, distribution, localization: Where European publishers struggle with video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-22 00:00:00 UTC ]
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Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
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Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad fraud #biggest issues


‘Facebook has been a disaster for us’: Candid thoughts of European publishers

Attendees at the Digiday Publishing Summit Europe expressed unhappiness with Facebook and worry about coming enforcement of the GDPR. The post ‘Facebook has been a disaster for us’: Candid thoughts of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-24 00:00:00 UTC ]
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Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers

'The European Union is a hard act to sell,' at times, says the Federation of European Publishers' Anne Bergman-Tahon on European publishers' view of Brexit. The post Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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Best of the week: Twitter live video lures publishers

This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. The post Best of the week: Twitter live video lures publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-13 00:00:00 UTC ]
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As Facebook Live video dreams fade, publishers look again to Twitter

Twitter's approach to promoting and monetizing live video is winning fans among publishers. The post As Facebook Live video dreams fade, publishers look again to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-11 00:00:00 UTC ]
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Digiday Research: 80 percent of publishers will spend more on video

At the Digiday Publishing Summit, publisher executives shared mixed views on the pivot to video and its ability to provide meaningful revenue streams. The post Digiday Research: 80 percent of publishers will spend more on video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-09 00:00:00 UTC ]
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With Facebook’s focus on video, publishers hear less about Instant Articles

The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-06 00:00:00 UTC ]
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Introducing Frankfurt Book Fair’s First International Publishing Distribution Forum

With distributors 'expanding their services to cover a larger part of the value chain,' the Frankfurter Buchmesse and IPDA inaugurate a new Distribution Forum. The post Introducing Frankfurt Book Fair’s First International Publishing Distribution Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-05 00:00:00 UTC ]
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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
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Wall Street Journal stops publishing Asian and European print editions

Decision comes after the paper’s parent company News Corp reported a loss of $643m (£479m) for the most recent fiscal yearThe Wall Street Journal will stop publishing its Asian and European editions, the paper has said, amid a wider editorial restructuring and falling revenue. Related: The Wall... Continue reading at The Guardian

[ The Guardian | 2017-09-29 00:00:00 UTC ]
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Academic Publishing in China 2017: Distribution of Academic Titles

Textbooks for primary through junior high schools (the compulsory school years) fall under the Chinese government’s procurement program and are usually purchased in bulk and supplied to schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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What Do Publishers Need to Know About Vertical Video?

[Sponsored] MediaRadar examines a new ad format that's getting a wide embrace from agencies and publishers alike. The post What Do Publishers Need to Know About Vertical Video? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-19 00:00:00 UTC ]
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Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Publishers 'struggling' to address regional diversity

London-based publishing houses are “struggling” to work out how to “address the problem of regional diversity”, New Writing North's Claire Malcolm has said.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-08 00:00:00 UTC ]
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European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market

On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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Distribution Notes: Bookwire Signs Bonnier’s German Publishers; Frankfurt and IPDA Debut Forum

Germany-based Bookwire announces a major new client in ebook distribution, and Frankfurt Book Fair partners with a distribution association on a new networking event. The post Distribution Notes: Bookwire Signs Bonnier’s German Publishers; Frankfurt and IPDA Debut Forum appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-21 00:00:00 UTC ]
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Best of the week: Amazon makes push for video publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #video platform #give publishers