Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at 'The Bookseller'
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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#paperback publication
#katie fforde
Cornerstone has signed a six-figure deal for a début novel about a Mormon family in... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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#major deal
#six-figure deal
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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#adam shlachter
#full potential
#robyn peterson
Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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#raise awareness
It may be astonishing that a print publication devoted to book reviews still exists, but it does — and Kirkus Reviews wants to give you a free literary trip to NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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#book reviews
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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#programmatic buying
#ad business
#automated fashion
#native advertising
Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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#selling ads
#premium content
According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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#ad blocking
#remove ads
#recent report
Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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#content publishers
#vicious cycle
Technology companies may be hiding behind legal jargon to avoid being more forthcoming in their responses to new documents on government surveillance that were disclosed Friday, some experts say. Internet and software companies including Microsoft, Yahoo, Google and Facebook “are legally... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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#government surveillance
#technology companies
#tech firms
#data collection
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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#publishing arm
#rupert murdoch
#rubicon project
#trading desks
#business units
US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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#book club
#ten years
The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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#book club
#today show
The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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#haruki murakami
The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
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'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
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#harry potter
#wizarding world
The Edinburgh Book Festival, which is celebrating 30 years, is the "largest and best respected literary festival in the world", according to its director. Continue reading at BBC News
[ BBC News | 2013-08-10 00:00:00 UTC ]
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New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
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#digital offerings
#arthur sulzberger
#digital efforts
LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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#las vegas