Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
News tagged with: #paperback publication #katie fforde

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Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price


VIDEO: How to Make the Perfect Comic Book TV Show

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes.     Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york comic-con #staff writer


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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Secrets of shoestring campaigns revealed 

Publishers revealed the secrets to creating major campaigns for their books on a minimal budget... Continue reading at The Bookseller

[ The Bookseller | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers revealed


Latest Humble ebook Bundle lets you pick your own price for unicorns, Wheaton

For the next two weeks, you can snag four ebooks for whatever price you want with the second Humble ebook Bundle. As always, each contribution benefits whoever you prefer, be it the authors, charity, Humble itself or a combination of the three. If you want access to all six books, as per the... Continue reading at Engadget

[ Engadget | 2013-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #humble mumble #humble bundle


Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Letter campaign for Canongate, signs Simon Garfield

Canongate is to launch a campaign in praise of letter writing, after signing two new books... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment companies


Can a Public Awareness Campaign Curb Ebook Piracy?

The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Virago celebrates turning 40

Virago is celebrating its 40th birthday by releasing a free ebook, This is Virago, with... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #40th birthday #free ebook


Cornerstone's Dunn buys Coogan

Century publishing director Ben Dunn has bought an autobiography from Alan Partridge creator... Continue reading at The Bookseller

[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Paris Literary Prize Celebrates Unique Art of the Novella

Shakespeare & Co.'s Paris Literary Prize honors novellas written in English by an unpublished author. Judge Rebecca Carter reports on this year's festivities. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unpublished author


Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Minumsa Wins Korean Rights to Murakami’s Latest for Record-setting $1.5 Million

The Minumsa Publishing Group wins the rights to Haruki Murakami's latest novel, for what is said to be a record-breaking 150 million yen (about $1.49 million). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami


Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday mirror #sunday magazine


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Sefton and Manchester: libraries latest

Seven libraries look set to close in Sefton in Merseyside after councillors approved plans to... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users


Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money