Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts at the heart of the team, that have helped drive its success, according to group digital director Wil Harris. Now it's eyeing 2017 expansion, and more hires are on the way. The post Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-28 00:00:00 UTC ]
News tagged with: #digital revenue #display advertising #content studios

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HC: digital 'at 20%' of UK revenues

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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Conde Nast’s Domino Returns as a Special Issue

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[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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RH expands digital team

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[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

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[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Issuu Adpages Makes Print Ads Digital-Ready

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[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Random House teams restructure for digital

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[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Faber teams with US firm to provide digital services

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[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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[ Media Week | 2011-06-14 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-18 00:00:00 UTC ]
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