Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
News tagged with:
#government executive
#great journalism
Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news feeds
#media content
Here’s a twist on the familiar genre of the chef cookbook: rather than recreating restaurant dishes, chefs are sharing their secrets for cooking at home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
More news stories like this |
He once owned 200 newspapers, headed the Heinz corporation and invented Kerrygold but the midas touch has finally failed Tony O'ReillyAt his 300-hectare luxury County Kildare estate, Sir Tony O'Reilly once feted the rich, the famous and the infamous. Guest lists at the restored 18th-century... Continue reading at The Guardian
[ The Guardian | 2014-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#midas touch
#richest man
This week, chef/author John Currence takes home a SIBA award for 'Pickles, Pigs & Whiskey,' and the authors of 'Sweet Mandarin Cookbook' cook for the British Prime Minister and Chinese Premier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
More news stories like this |
Publishers claim Apple court order hobbles agency model and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this |
IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big data
#ibm watson
It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#english-language version
#recent past
#executive producer
#book won
And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publisher hachette
#ebook pricing
Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#published details
Tartt and Goodwin were on hand to accept their medals, and both gave enthusiastic speeches celebrating libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-29 00:00:00 UTC ]
More news stories like this |
Open Road Fires Back at HarperCollins In Copyright Case and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#copyright case
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content sites
#news publishers
Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online content
#single works
After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
#jimmy fallon
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hard news
#content marketing
#early adopter
#jimmy fallon
An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#short takes
Zakhar Prilepin’s 'Cloister' leads the shortlist for Russia's 'Big Book' prize, which is worth 3 million rubles ($87,000) to the winner. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big book
German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#republishing parts
#aggregators generate
#advertising revenue
#search engines
#vg media
#collecting society
#news articles
#ad revenue
The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this |
This week, we’re reading about Manhattan standby Bonnie Slotnick Cookbooks, and new cookbooks from Arcadia Books, Flying Dog Brewery, and Amar'e Stoudemmire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#arcadia books