Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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News Corp., the publishing company that owns The Wall Street Journal, reported $506 million in net income for the fiscal year ended June 30, the last year before its split from Rupert Murdoch's entertainment operations.The profit, which amounted to 87 cents a share, compared with a loss of $2.08... Continue reading at Crains New York
[ Crains New York | 2013-09-21 00:00:00 UTC ]
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Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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Few booksellers in PW’s post–Labor Day survey of summer sales were as upbeat as Val Stadick, owner of Main Street Books in Minot, N.D., where the state’s oil boom helped the seven-year-old bookstore bounce back from a flood two years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to... Continue reading at AdWeek
[ AdWeek | 2013-09-11 00:00:00 UTC ]
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Note–taking is a skill not easily acquired. In the hands of an artist, designer, or Hollywood serial killer (à la Seven's John Doe), an idea–crammed notebook can even become a rarified, and in the case of the latter, creepy, object all on its own. Too often, however, the ability to take... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
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Plenty of people have predictions about who will win the Nobel Prize for Literature. Care to place a bet? Ladbrokes announces its odds on which author will win. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
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Condé Nast continued their aggressive push into ecommerce this week, leading a $20 million investment round in the luxury online reseller V Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-05 00:00:00 UTC ]
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Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small... Continue reading at AdWeek
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Think you know who will replace Steve Ballmer as Microsoft’s new CEO? Put your money where your mouth is. Sports book Ladbrokes continued the European tradition of betting on well, just about anything, by offering odds on who will serve as the next chief executive of Microsoft. The current... Continue reading at PC World
[ PC World | 2013-08-29 00:00:00 UTC ]
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The Humble business model can apply to anything. Now, you can pay what you want for stand-up comedy in addition to ebooks, music and video games. For the next two weeks, you can get comedy specials from Maria Bamford, Tig Notaro, Hannibal Buress and Jim Norton for as little or as much as you... Continue reading at Engadget
[ Engadget | 2013-08-29 00:00:00 UTC ]
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As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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NBC's 'Today' show will be picking monthly titles for a book club, with Samantha Shannon's 'The Bone Season' serving as the first selection. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
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Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York
[ Crains New York | 2013-08-21 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
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It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
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Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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