Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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Investment group buys Recorded Books and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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The San Antonio Express-News will consolidate its packaging operations with the Houston Chronicle, Express-News publisher John C. McKeon announced Wednesday. Both newspapers are owned by New York-based Hearst Corp. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-31 00:00:00 UTC ]
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From the Fly to Zero Core, the most exciting titles in the music market are put together on a shoestring and given away in shops. We talk to the editors proving that print can still thrive• See the best free magazines in pictures hereA few months after its creation, the Fly magazine almost came... Continue reading at The Guardian
[ The Guardian | 2014-01-26 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Amazon launches Christian imprint and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
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U.K-based Quercus Publishing reported this morning that a disappointing fourth quarter would result in a “significant” loss for the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Coe named president, CEO of B&T and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Big Hat Books, Indianapolis' only independent full-service general bookstore selling only new books, is temporarily closing while its owner looks for a new, smaller retail space. The 10-year-old bookstore will be closed for an undetermined length of time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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Dow Jones has sued a London-based aggregation service, Ransquawk, for allegedly accessing its news feed and publishing its content within seconds of its original publication.The legal action - as reported by Reuters - accuses Ransquawk (Real-Time Analysis & News) of "hot news"... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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Holiday retail sales dip at B&N, Nook sales plunge and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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Five top UK authors, including Kate Atkinson and Lucy Hughes-Hallet, are in competition for the Costa Book of the Year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-08 00:00:00 UTC ]
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With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Authors Guild Appeals Google Decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Independent booksellers have complained that they are losing crucial Christmas sales with some... Continue reading at The Bookseller
[ The Bookseller | 2013-12-23 00:00:00 UTC ]
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