CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up its Web video production and viewership. Prior to Bloomberg, Berend logged six years at ESPN, including stints with ESPN magazine and the company's digital and mobile businesses. He also spent nine years at Esquire Magazine. In a newly created role at CNN, Berend will look to build more ties between TV and the Web. That will include creating new original Web series as well as more cross-platform content. When it comes to video, over the years CNN has vacillated between building a destination for original video properties, such as the now-defunct CNN Live, to serving as an outlet for cable subscribers to authenticate and watch the CNN cable network on the Web. "Digital video at CNN is a huge success story. It's at our core," said Meredith Artley, vp and managing editor of CNN Digital, who noted that CNN.com averages 3.5 mill streams each weekday. "But we gotta invest a litte bit more in digital first video. We want to do more video and better. And we want to establihsing a clear orignal voice and style. We've done that but need to do more. That's what Chris is here to build." Artley said CNN is planning to establish more digital-only franchises, as well as more digital... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-25 00:00:00 UTC ]
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Hours after AWP18 wound down last week, the literary organization's board of trustees severed ties with its longtime executive director, David Fenza. The move has angered a number of former board members and others within the literary community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-19 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget
[ Engadget | 2018-03-13 00:00:00 UTC ]
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Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected. The post European publishers’ pivot to video continues, albeit less aggressively appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-08 00:00:00 UTC ]
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Bonnier Publishing’s acting chief executive has told The Bookseller he is working on a "new strategy" to ensure the company has a "sustainable future", after it emerged that the firm has been beset by profitability issues in recent years. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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At the American Magazine Media Conference, top brass acknowledges that the future remains unclear, but brand affinity and loyal readers will light the way forward. The post Magazine Execs Batten Down the Digital Hatches at AMMC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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The finance publisher named Julia Beizer, most recently of Oath and HuffPost, as its first head of product. The post Bloomberg Digital hires Julia Beizer as its first head of product appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. The post Bloomberg’s Twitter network TicToc is getting 750,000 daily views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-26 00:00:00 UTC ]
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Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for... Continue reading at Digiday
[ Digiday | 2018-01-23 00:00:00 UTC ]
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With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age
[ Advertising Age | 2017-12-28 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views... Continue reading at Advertising Age
[ Advertising Age | 2017-12-21 00:00:00 UTC ]
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