Written By: Benedicte Page Gloucestershire county council has reinvested £500,000 into its library budget, with new proposals that would see Cinderford library saved from closure. But Friends of Gloucestershire libraries said the revised plans, which would still leave 10 libraries at risk of closure if volunteers do not step forward to run them, "go nowhere near far enough". read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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With fewer than 1,000 stores in the UK, a number of online initiatives are aiming to help shoppers find their way back to local independent bookshopsThe rise of online retailers and ebooks have had a devastating impact on the UK’s independent bookshops. According to the Booksellers Association,... Continue reading at The Guardian
[ The Guardian | 2015-12-08 00:00:00 UTC ]
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Two works by Pablo Neruda will debut in English after nonprofit poetry press Copper Canyon raised over $50,000 on Kickstarter to fund the project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Libraries and campaigners have to be "realistic" about what future libraries can offer as funding cuts mean the Libraries Taskforce was "having to make some trade-offs I'm not thrilled about," its c.e.o Kathy Settle said. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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In a speech given at the launch of the Society of Chief Librarians' (SCL) Universal Learning Offer, culture minister Ed Vaizey highlighted the "valuable" role libraries play and praised the commitment of the “remarkable” number of campaign groups fighting to keep them open. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Icelandic author Bryndis Bjorgvinsdottir's Facebook initiative urging Iceland to accept Syrian refugees has prompted similar campaigns across the globe. The post Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
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American-born English author Patrick Ness's fundraising appeal for Save the Children, instigated last week with his offer to match up to £10,000, has now raised more than half a million pounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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American-born English author Patrick Ness's fundraising appeal for Save the Children, instigated last week with his offer to match up to £10,000, has now raised more than half a million pounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Library groups have welcomed education secretary Nicky Morgan’s drive for all children to have a library card, although campaigners say the news rings hollow at a time when many public libraries are closing. Desmond Clarke, a veteran library campaigner who has spoken out against library cuts in... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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