China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
News tagged with: #china bestsellers #chinese market #bestseller lists

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Vintage Posthumously Pubbing French Bestseller

Bestselling French author Gerard de Villiers, who died on Thursday, is now getting a posthumous crack at the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-04 00:00:00 UTC ]
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The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen harvey #mobile apps


Bestselling Morrissey autobiography snags a US release date

'Autobiography' by Morrissey has become the fastest-selling memoir in the UK written by a musician, according to the work's publisher. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #release date


Deutsche Welle: China’s Censors’ Main Weapon is ‘Unpredictability’

Despite strict censorship, Western authors are increasingly looking to have a shot at the fast-growing book market in China, says PP editor-in-chief Ed Nawotka in Deutsche Welle. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


Book Market Licensing Snapshots: Croatia and Israel

Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special markets #moved quickly


Polish Ebook Industry Players Eye Rapid Market Expansion

By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #sponsored content #media companies


How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #printed media #publishing schedule


S&S to Distribute Chinese Language Ebooks from Yilin Press

Simon & Schuster will distribute Yilin Press ebooks to Chinese readers around the world. The distribution agreement was signed at the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yilin press #simon schuster #chinese readers #distribution agreement


Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly


Dancing in the Minefield: Scholastic in China

On the Publishing Perspectives stage at the Frankfurt Book Fair, Frank Wong and Shane Armstrong of Scholastic discussed their initiatives, challenges and opportunities working in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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Foreign Markets Drawing Mixed Reviews

Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Frankfurt Book Fair 2013: An American’s Take on the French E-book Market

When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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The Changing Job Market

A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #midtown manhattan


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback