Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the last 10 lists, counting only appearances on the A-List proper, including the No. 1 spot otherwise known as Magazine of the Year, and excluding honors such as Editor of the Year and Launch of the Year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly

Fortune's Most Powerful Women List Has Lots of Tech Stars, With She-Can-Do-Anything Spotlight on Facebook's Sandberg

I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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See Your Favorite Literary Classics Made Over As Pulp Fiction

You can't necessarily judge a book by its cover, but you can tell a lot about the content from it. For instance, when a certain font is paired with an illustrated character portrait featuring a dangling cigarette and/or a dangerous dame, clearly you are holding a pulpy detective novel from the... Continue reading at Fast Company

[ Fast Company | 2013-10-08 00:00:00 UTC ]
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McCann Melbourne Made Up a Word to Sell a Print Dictionary

What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age

[ Advertising Age | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying attention #account executives #herald sun #united kingdom #latin america

Magazines in 2013: It coulda been worse

For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at Crains New York

[ Crains New York | 2013-10-07 00:00:00 UTC ]
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'Run, Brother, Run' author David Berg discusses his brother's murder – a crime made famous for the wrong reasons

Berg's memoir chronicles the death of his brother and the aftereffects of the crime. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong reasons #memoir chronicles

Coming Soon: Ads on Instagram

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek

[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Five Questions for the New Domino Magazine

Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Thompson made T&H publishing director

Thames & Hudson has appointed Sophy Thompson to the new role of publishing director.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Random House Launches Curated Magazines on Flipboard

Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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Grand Theft Auto V guide tops book charts

The Signature Series Strategy Guide to Grand Theft Auto V, the fastest-selling video game of all... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Nonfiction long-list announced for book awards

A pair of best-selling works by staff writers for The New Yorker, Lawrence Wright's "Going Clear" and George Packer's "The Unwinding," were among 10 books chosen for the nonfiction long-list of the National Book Awards.Besides Mr. Wright's investigation of Scientology and Packer's bleak account... Continue reading at Crains New York

[ Crains New York | 2013-09-19 00:00:00 UTC ]
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First long-list of finalists for book awards

Kate DiCamillo and David Levithan were among the 10 authors who made the first-ever long-list of finalists for the National Book Awards, part of a new nominating process that prize organizers hope will lead to increased attention and sales.Ms. DiCamillo and Mr. Levithan were nominees in the... Continue reading at Crains New York

[ Crains New York | 2013-09-17 00:00:00 UTC ]
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