Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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New England Mobile Book Fair to downsize; Foyles touts second profitable year, Pennsylvania's Quadrant Book Mart reopens; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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Gloucester's Toad Hall celebrates 45 years; new Brooklyn store to open May 1; Hartford store moves; London store for Afro-Caribbean authors may close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Buffalo's Talking Leaves to Close One Location; WORD KIDS bookstore to open in Brooklyn, Wild Detectives Facebook clickbait depicts classic novels; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Over the past decade, China has imported classic children’s books of all genres from the West at a rate far faster than it would have taken another country or territory to accomplish, observes director Chen Yushiuan of Beijing-based Bardon Chinese Media Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The European Commission ruling that led to Amazon pledging to abolish its Most Favoured Nation clauses in contracts with publishers will give it freedom to run more “innovative” promotions with rival companies, Kobo’s c.e.o. Michael Tamblyn has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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It can be cheaper to buy the physical copy of a book than a digital download thanks to changes in Amazon’s deal with publishersAt the start of this decade publishers feared the death of the paperback. Britons abandoned bookshops at an alarming rate, seduced by e-readers and cheap digital... Continue reading at The Guardian
[ The Guardian | 2017-03-17 00:00:00 UTC ]
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Melanie Chang has been named v-p, children’s marketing and publicity at Abrams and Steve Tager, whose role as chief marketing officer had included oversight of the children's group's marketing and publicity functions, will focus on Abrams' adult imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Instead of coloring-in, adults—Quarto's team hopes—will want to scratch-off. The company has eight titles in the pipeline for this year. The post Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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Memorial for Minneapolis bookseller set; Tucson, a thriving book town; Bangor children's bookseller moves on; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Alec Baldwin, Meryl Streep, and Lena Dunham are only a few of the boldface names who were recently in the booth for audiobook recordings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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ABA to provide low-cost e-commerce platform; a feminist bookstore opens in Montreal; a Providence store faces a forced move; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
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A Michigan indie takes on Facebook; Cleveland booksellers honor Women's History Month; three booksellers win book fair scholarships; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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