Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Beloved comedy publication The Onion has started back up with a paper-and-ink print edition for the first time in over ten years. As announced on the comedy institution’s website and in a story in The New York Times, The Onion has decided to return to their roots as a newsprint, fish-wrappable,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-16 17:57:49 UTC ]
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TikTok argued that it should still have free speech protections like foreign-owned American news outlets Politico and Business Insider. TikTok on Thursday pushed back against U.S. government arguments that the popular social media platform is not shielded by the First Amendment, comparing its... Continue reading at Fast Company
[ Fast Company | 2024-08-16 12:30:37 UTC ]
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What is weeding in libraries and when is it a disguise for banning books? That, plus this week's book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-08-16 12:30:00 UTC ]
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August is about celebrating women in translation. Check out these YA books in translation by women around the world. Continue reading at Book Riot
[ Book Riot | 2024-08-15 15:00:00 UTC ]
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Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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Exclusive: Former News Corp CEO says Murdoch company’s obsession with the public broadcaster is ‘fairly unhinged’ and should largely be ignoredFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastKim Williams, the current... Continue reading at The Guardian
[ The Guardian | 2024-08-10 20:00:05 UTC ]
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Catch up on the latest news relevant to libraries, including upcoming adaptations, high profile book club picks, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-09 15:45:00 UTC ]
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Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Catch up with this week's book news, including the latest in adaptations, big-name book club picks, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-08 15:15:00 UTC ]
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What do you think about these YA paperback cover redesigns? That, plus this week's YA book news. Continue reading at Book Riot
[ Book Riot | 2024-08-08 15:15:00 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Sexual assault allegations against Neil Gaiman, Project 2025's impact on books & education, saying goodbye to an OG queen of YA, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-03 15:00:00 UTC ]
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New mysteries and thrillers out this week, as well as multi-cast audiobook mysteries to check out. Continue reading at Book Riot
[ Book Riot | 2024-08-02 15:15:00 UTC ]
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Making Banned Books Week about action will bring us one step closer to curtailing book censorship. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-08-02 13:30:00 UTC ]
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We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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A preliminary inquiry threatens to reopen a tumultuous chapter in U.K. news media history. It could entangle The Washington Post’s publisher and other former News Corp figures. Continue reading at The New York Times
[ The New York Times | 2024-07-31 21:53:11 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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You loved them first at the library. There, they bewitched you with their preternatural gumption, and vulnerability. Their zany ideas and wicked wit. They were your first best friends. But then you lost touch. Life got in the way. And it didn’t help that you existed in fully separate dimension... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-29 17:10:39 UTC ]
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