Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with: #presidential campaign #programmatic advertising #false stories

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The Internet Archive Has Been Hacked, and More Publishing & Library News

Plus, Barnes & Noble shares its best books of the year. (We can all agree this is too early for that, right?) Continue reading at Book Riot

[ Book Riot | 2024-10-29 11:30:00 UTC ]
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Save Public Libraries and Schools By Voting Down-Ballot: Book Censorship News, October 25, 2024

You have a role in saving public libraries and schools by voting. Here's where, how, and why you need to learn about your down-ballot candidates and initiatives. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-10-25 12:30:00 UTC ]
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Is the Kindle Colorsoft Too Late? Amazon Reveals What Took So Damn Long to Catch Up

After losing ground to its rivals, Amazon is finally fighting back. Panos Panay argues the timing is just right. Continue reading at Wired

[ Wired | 2024-10-24 18:11:14 UTC ]
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Banning Banned Books Week and More Library News

Catch up on library news from the last few weeks, including an art exhibit of items patrons have left behind in library books. Continue reading at Book Riot

[ Book Riot | 2024-10-18 11:15:00 UTC ]
More news stories like this | All news stories tagged with: #books week #library books #library news

Horsing around: King Charles’ visit gets hearts racing at News Corp but SMH falls short of royal treatment | The Weekly Beast

Daily Telegraph talks up chances Charles will attend the Everest. Plus: ABC splashes cash on redesignFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWith King Charles and Queen Camilla arriving on Friday for the couple’s first... Continue reading at The Guardian

[ The Guardian | 2024-10-18 01:06:28 UTC ]
More news stories like this | All news stories tagged with: #news corp #daily telegraph #rupert murdoch #free app #latest updatesget #weekly beast #royal treatment #king charles

Nearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview

The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total... Continue reading at AdWeek

[ AdWeek | 2024-10-17 22:55:45 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
More news stories like this | All news stories tagged with: #book industry #book market #european publishing

Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Extra, Extra!: The Book News Book Riot Covered this Week

We cover news ourselves, or at least what we think could also be considered news in the world of books and reading. Continue reading at Book Riot

[ Book Riot | 2024-10-13 19:19:38 UTC ]
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The Biggest Book News of the Week

Han Kang wins the Nobel in literature, are there really only 20,000 readers of lit fic in the U.S?, and more of the headlines from the past week. Continue reading at Book Riot

[ Book Riot | 2024-10-12 15:43:14 UTC ]
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Sky News’ Sharri Markson tells Benjamin Netanyahu Labor is ‘hostile’ to Israel in ‘confidential’ meeting | The Weekly Beast

Markson says sit-down with Israel’s PM like meeting ‘Winston Churchill during his fight against the Nazis’. Plus: News Corp reprints cartoon found to be offensiveFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastSharri Markson spent... Continue reading at The Guardian

[ The Guardian | 2024-10-11 00:31:16 UTC ]
More news stories like this | All news stories tagged with: #news corp #prime minister #free app #latest updatesget #weekly beast #sky news

The Biggest Book News of the Week

National Book Award finalists. Geniuses. The Franzenaissance. Big week in books. Continue reading at Book Riot

[ Book Riot | 2024-10-05 15:49:26 UTC ]
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Sky News pulls out of Boris Johnson interview over recording ban

Beth Rigby’s withdrawal after not being allowed to record conversation follows BBC cancellation over notes gaffeSky News has pulled out of an interview with Boris Johnson after its political editor was told she could not make an audio recording or transcript of the talk.The former prime minister... Continue reading at The Guardian

[ The Guardian | 2024-10-04 18:51:26 UTC ]
More news stories like this | All news stories tagged with: #memoir #dropped earlier #foreign secretary #prime minister #audio recording #political editor #boris johnson

A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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Libraries Under Cyberattack, and More Library News

"Along with bomb threats and book challenges, we're seeing an increase in the number of libraries dealing with ransomware attacks." Continue reading at Book Riot

[ Book Riot | 2024-10-04 11:00:00 UTC ]
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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek

[ AdWeek | 2024-10-03 13:10:09 UTC ]
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Amazon pulls ‘fake’ Kim Porter memoir about Sean Combs after backlash

Book claiming to tell story of abusive relationship was denounced by their children as fabricatedAmazon confirmed on Tuesday the removal of a memoir from its site that purports to tell the story of an abusive relationship between the late actor and model Kim Porter and her longtime partner, the... Continue reading at The Guardian

[ The Guardian | 2024-10-02 13:14:09 UTC ]
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Hearst Names Derek Schnell Regional Director of News

Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek

[ AdWeek | 2024-10-01 18:28:35 UTC ]
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