Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT, News Corp announced on Wednesday. OpenAI will be able to access both current and well... Continue reading at Engadget
[ Engadget | 2024-05-22 21:46:16 UTC ]
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The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
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Yesterday, the iconic Riot Grrrl Kathleen Hanna published a memoir with Ecco/HarperCollins. And Rebel Girl: My Life as a Feminist Punk is already being touted as an “electric, searing” history from one of rock’s biggest icons. Unfortunately, the book has some competition. From a nefarious bevy... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-15 16:58:59 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian
[ The Guardian | 2024-05-10 17:25:03 UTC ]
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How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot
[ Book Riot | 2024-05-10 11:30:00 UTC ]
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Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian
[ The Guardian | 2024-05-04 00:00:27 UTC ]
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Deal part of Google News Initiative to fund various journalism projects and content from news organizations. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
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