Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with: #presidential campaign #programmatic advertising #false stories

Other news stories related to: "Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help"


What to read this weekend: The history of overhyped tech, and a new graphic novel from Charles Burns

New releases in fiction, nonfiction and comics that caught our attention. This article originally appeared on Engadget at https://www.engadget.com/entertainment/history-of-overhyped-tech-charles-burns-final-cut-richard-powers-playground-163018545.html?src=rss Continue reading at Engadget

[ Engadget | 2024-09-28 16:30:18 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #charles burns


The ALA and PEN America Offer New Data on Recent Book Bans: Book Censorship News, September 27, 2024

Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot

[ Book Riot | 2024-09-27 13:30:00 UTC ]
More news stories like this | All news stories tagged with: #recent book #book banning


Banned Books Week Roundup and More Library News

Banned Books Week is drawing to a close, but that's not going to put a stop to the censorship happening across the country. Continue reading at Book Riot

[ Book Riot | 2024-09-27 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #books week #library news


Frankfurt News Conference: An Issue-Energized Trade Show

Organizers of October's Frankfurter Buchmesse tell reporters that the show will be firmly in touch with books' place in current affairs. The post Frankfurt News Conference: An Issue-Energized Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 10:15:38 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #current affairs


The Biggest Book News of the Week

The 2024 Booker Prize Shortlist, an update on plagiarism allegations against the WHITE FRAGILITY author, and more! Continue reading at Book Riot

[ Book Riot | 2024-09-22 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #book news


CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #effective ways


L-WORD Stars Reveal Cover of New Memoir and More Book News!

Plus cover reveals, the Booker Prize shortlist, and the trailer for HEARTSTOPPER Season 3 . Continue reading at Book Riot

[ Book Riot | 2024-09-19 14:30:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #book news


6 New YA Releases to Enjoy for Latine/Hispanic Heritage Month, Plus YA Book News: September 19, 2024

Six 2024 YA releases that you'll want on your TBR for Hispanic/Latine Heritage Month. Continue reading at Book Riot

[ Book Riot | 2024-09-19 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya book #ya releases


The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | All news stories tagged with: #digital content #increase awareness #increased focus #early days


The Week in Book News

National Book Award longlist week, historical fiction and the literary canon, THE POWER BROKER at 50, and more in this week's biggest book news. Continue reading at Book Riot

[ Book Riot | 2024-09-14 16:03:33 UTC ]
More news stories like this | All news stories tagged with: #national book award #historical fiction #power broker #literary canon #book news


The State of Academic Libraries: Book Censorship News, September 13, 2024

From revoking tenure to cutting an entire library staff, academic libraries are losing—so are students. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-09-13 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #academic libraries


Over 67 Million Viewers Watched ABC News’ Presidential Debate

The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek

[ AdWeek | 2024-09-12 14:10:13 UTC ]
More news stories like this | All news stories tagged with: #nielsen #abc news #tuesday night #presidential debate


MSNBC Live: Like Comic-Con for News Nerds

Comic book superfans have San Diego Comic-Con. Bravo superfans have BravoCon. And now dedicated MSNBC viewers have an in-person experience to satiate their particular strain of superfandom. The network took over the Brooklyn Academy of Music on Saturday for MSNBC Live:... Continue reading at AdWeek

[ AdWeek | 2024-09-09 13:10:00 UTC ]
More news stories like this | All news stories tagged with: #comic book


The Biggest Book News of the Week

The biggest BookTok hits of the year so far, Neil Gaiman's GRAVEYARD BOOK adaptation on hold after sexual assault allegations, and more. Continue reading at Book Riot

[ Book Riot | 2024-09-08 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #book news #neil gaiman


Watch the Trailer for NIGHTBITCH Starring Amy Adams and More Book News!

Catch up on an exciting week of book news, including the trailer for NIGHTBITCH, Reese's 100th book club pick, and more. Continue reading at Book Riot

[ Book Riot | 2024-09-05 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #book club #book news


The best Labor Day tech sales you can still get from Apple, Amazon, Samsung and more

Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget

[ Engadget | 2024-09-03 14:30:14 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #buying advice #book retailer #star wars #upgraded version


It’s Still Censorship, Even If It’s Not a Book Ban: Book Censorship News, August 30, 2024

Book bans aren't the only form of censorship rampant in public libraries right now. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-08-30 13:30:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries


A Civic Education in YA: YA Book Talk and News, August 22, 2024

These YA books explore American civics and encourage readers to get involved in the democratic process. That, plus this week's YA book news. Continue reading at Book Riot

[ Book Riot | 2024-08-22 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya book #encourage readers


In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #print media #media companies #hard times


St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #wide variety