Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic

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Ending Censorship Applies to Prison, Too: A Prison Banned Book Week News Roundup, 2023

U.S. prisons have banned tens of thousands of books and remain the largest purveyors of censorship. Continue reading at Book Riot

[ Book Riot | 2023-10-30 10:40:00 UTC ]
More news stories like this | News stories tagged with: #banned book


Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #making waves #bestselling titles


Police in Canada look into tech that accesses your home security cameras

Police services across Canada in early October saw a demo of Fusus — a service that makes it easier for police to access privately owned security camera footage. It's becoming more common in America, but Canadian researchers have concerns it is overkill. Continue reading at CBC

[ CBC | 2023-10-27 08:00:00 UTC ]
More news stories like this | News stories tagged with: #early october #privately owned


Victorian premier Jacinta Allan accuses News Corp of using ‘sexualised imagery’ in cartoon

Allan says she doesn’t recall seeing a male politician being drawn in such a wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Victorian premier, Jacinta Allan, has slammed a News Corp cartoon that depicts her... Continue reading at The Guardian

[ The Guardian | 2023-10-24 00:40:06 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #herald sun #guardian australia #news corp


At Frankfurt: Salman Rushdie’s News Conference

The author Salman Rushdie is in Frankfurt as the recipient to receive the Peace Prize of the German Book Trade from the Börsenverein. The post At Frankfurt: Salman Rushdie’s News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 15:58:21 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #news conference #peace prize #german book


All the big tech layoffs of 2023

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget

[ Engadget | 2023-10-16 15:52:41 UTC ]
More news stories like this | News stories tagged with: #simply put #ibm pivoted #cloud computing #second-largest wave #beaten expectations #staffing level #big names #podcast empire #quickly put #premium subscribers #revenue existed #reach break- #earnings sooner #publishing giant


Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
More news stories like this | News stories tagged with: #news conference


The 53 best Prime Day deals to shop while you still can — from portable tech to smart home gear

We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget

[ Engadget | 2023-10-11 22:10:30 UTC ]
More news stories like this | News stories tagged with: #important ratings #nintendo switch #full-sized adapter #well-built gamepad #crucial mx500 #yahoo life #ebooks #kindle


The 40+ best Prime Day deals to shop for right now — from portable tech to smart home gear

We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget

[ Engadget | 2023-10-11 14:20:09 UTC ]
More news stories like this | News stories tagged with: #tracks accurately #glides smoothly #important ratings #nintendo switch #full-sized adapter #well-built gamepad #positive review #crucial mx500 #yahoo life #ebooks #kindle


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
More news stories like this | News stories tagged with: #victorian premier #free morning #latest updatesget #free app #front pages #herald sun #national broadsheet #guardian australia #news corp


Coming up for heir: News Corp in uncharted waters with Lachlan Murdoch at the helm

Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian

[ The Guardian | 2023-09-22 15:00:03 UTC ]
More news stories like this | News stories tagged with: #uncharted waters #lachlan murdoch #latest updatesget #free app #leadership training #decades ago #rupert murdoch #eldest son #news corp


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Rupert Murdoch stepping down as chair of Fox and News Corp

Lachlan Murdoch, Murdoch’s eldest son, now seems to be his successor after seven-decade run as controversial media mogulRupert Murdoch stepping down – live updatesRupert Murdoch is stepping down as chair of Fox and News Corp – ending a seven-decade run as one of the world’s most transformative... Continue reading at The Guardian

[ The Guardian | 2023-09-21 13:45:06 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #eldest son #news corp


Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:40:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #censorship attempts #scholastic #book publisher


News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
More news stories like this | News stories tagged with: #free app #metropolitan newspapers #european union #news articles #news corp


Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
More news stories like this | News stories tagged with: #circana bookscan #print book


Hitting the Books: Meet Richard Arkwright, the world's first tech titan

You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget

[ Engadget | 2023-09-11 20:50:45 UTC ]
More news stories like this | News stories tagged with: #company insists #independent contractors #endemic culture #automating cloth-making #founders aim #artificial intelligence


Hitting the Books: Meet Richard Akrwright, the world's first tech titan

You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget

[ Engadget | 2023-09-10 14:30:56 UTC ]
More news stories like this | News stories tagged with: #company insists #independent contractors #endemic culture #automating cloth-making #founders aim #artificial intelligence