Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-09-29 04:01:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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With transaction, AIM adds a sixth division called Creative Home Arts. The post Active Interest Media Acquires August Home Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-19 00:00:00 UTC ]
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The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg. Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
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Kudos has acquired television rights to "break-out" thriller Viral by Helen FitzGerald, after a "hotly" contested auction. The book is about mothers, daughters and a viral sex tape, and tells the story of one mother’s quest for truth and vengeance following the online shaming of her... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next? For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday
[ Digiday | 2015-07-31 00:00:00 UTC ]
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Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
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Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek
[ AdWeek | 2015-07-20 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian
[ The Guardian | 2015-07-12 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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