Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features advertising across major sites including London Waterloo station, as well as extensive media coverage. Go Set a Watchman will be BBC Radio 4’s "Book at Bedtime" for two weeks from 10th August. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
News tagged with: #publicity campaign #harper lee

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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
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BEA 2014: Stan Lee: From Comic Book Legend To Children’s Author

With X-Men: Days of Future Past and The Amazing Adventures of Spider-Man 2 taking top box-office this month, one might presume that the co-creator of all these classic superheros is sitting by a pool somewhere sipping mai tais. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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BEA 2014: IBPA Reveals 2014 Benjamin Franklin Winners

At a gala awards ceremony at New York University's Kimmel Center on Wednesday, the Independent Book Publishers Association named the Gold winners for the 2014 Benjamin Franklin Awards, which recognize “excellence in book editorial and design.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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BEA 2014: Dick Cavett Reveals His Brief Encounters

An Emmy Award winner and talk show host pioneer, Dick Cavett is back with his fourth book, Brief Encounters: Conversations, Magic Moments, and Assorted Hijinks (Random House, Nov.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Alan Cumming: A Life Revealed

Watching the charismatic actor, Alan Cumming, on the CBS television show, The Good Wife, or PBS’s Masterpiece Mystery, seeing him in films or on the stage, where he’s currently getting raves on Broadway as the emcee in Cabaret, you’d be looking at the picture of success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek

[ AdWeek | 2014-05-29 00:00:00 UTC ]
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Harper Settles in Downtown

HarperCollins has moved into its new global headquarters at 195 Broadway in Manhattan's Financial District. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Harper Seeks Injunction in Dispute with Open Road

HarperCollins have asked the court for a permanent injunction blocking Open Road from publishing its unauthorized ebook edition of Jean Craighead George’s "Julie of the Wolves," as well as more than $1.1 million in damages and attorney costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-24 00:00:00 UTC ]
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Startups Revealed for 2014 BookExpo Challenge

18 startups will compete in the BookExpo Startup Challenge for cash prizes and the opportunity to pitch to venture capitalists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Anti-bullying campaign from RHCP

Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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BA re-promotes indies' Amazon tax campaign

Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Shortlist revealed for Oscar's First Book Prize

Nosy Crow’s Open Very Carefully, winner of the Waterstones best picture book prize this... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Harper Acquires Bible Software Company

HarperCollins Christian Publishing announced yesterday it has acquired Olive Tree Bible Software, a maker of online and mobile software and apps for Bible study and devotional use that will complement HCCP’s online Bible website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Rio Ferdinand to release "revealing autobiography"

Blink Publishing is to publish a “revealing new autobiography” by Rio Ferdinand,... Continue reading at The Bookseller

[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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2014 Best Translated Book Awards Revealed

László Krasznahorkai was awarded the 2014 Best Translated Book Award for fiction for "Seiobo There Below." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Lee's Mockingbird to go digital

Author Harper Lee gives her permission to issue her classic novel To Kill A Mockingbird as an audio book and ebook. Continue reading at BBC World

[ BBC World | 2014-04-29 00:00:00 UTC ]
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Triangle Award Winners Revealed

The winners were announced at a ceremony at the New School in New York City on April 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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2014 Pannell Award Winners Revealed

Devaney Doak & Garrett Booksellers and 4 Kids Books & Toys took home the honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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